Q and A: Does it matter where keywords are placed within the site copy?

QuestionHi Kalena…

I do have a question I would love an answer to. Is keyword/keyphrase placement within copy relevant? Does it matter “where” the keywords are placed within the copy? Does placement affect search engine relevancy?


Dear Di

All other things being equal, the closer to the beginning of your copy you can integrate your keywords the better. Some people insist that scattering keywords throughout works well, but all agree that you need your major keywords in your main heading and first paragraph no matter what. This is because search engines scan the first few paragraphs first when determining relevancy.

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