Q and A: What search engine submission program should we use?

QuestionHi Kalena

We are looking to buy a search engine submission program. Can you make a recommendation? Here are a few we’ve heard work well. What do you think?

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Hi Amy

What do I think? I think you need to stop listening to people who tell you that you need to use search engine submission programs! You. Simply. Don’t. Need. Them.

It’s a a common misconception that you need to submit your site to search engines. Provided at least one site is linking to yours, all the major search engines will find your site as they crawl the web. In my opinion, many of the sites listed in those automatic submission programs are low quality Free For All (FFA) directories, considered bad neighborhoods by Google anyway.

That said, most major engines still provide an Add URL facility, or XML sitemap upload facility where you can manually submit your site for indexing. But do a manual check for your main site URL first, to see if any pages have been indexed. If they have, the search engine already knows about your site, so there is no need to submit it.

What I think you should do is obtain one-way links from high quality niche directories and popular sites in your own industry. There are really no shortcuts when it comes to gaining links. You’ll need to seek out sites that are relevant to your site and submit by hand. I recommend that you forget the auto submit products and put together a quality submission list tailored to your own site requirements. If you insist on using auto-submit products, be very selective about the sites you choose to send your link to and expect LOTS of email spam.

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