Q and A : I’ve lost 1000 backlinks - is my site now permanently damaged?

QuestionDear Kalena…

I have a site which has lost about 1000 back links, they were weak back links (repetitive links from same domain).

My question is this: is the site now permanently damaged or is it possible I can get it ranking again?


Dear Louie

No the site is not permanently damaged - you’ll most-likely find that since the links were poor quality, and site-wide, a bulk of them probably weren’t even being counted in the first place.

Not all links are equal and the better quality (ie. more authoritative, trust worthy, relevant etc. ) the fewer links you’ll need to achieve the same results.

Jim Boykin explains this nicely in his post about Why that site with 50 backlinks beats your site with 1000 backlinks where he quotes:

It’s not always “He with the most links” who wins the game……often, “He with the right links” can win the game as well. Really, very often, he with the right 10 links can beat the guy with 1000 of the wrong links – I see it all the time.

So all you need to do is go out and find some decent links and you’ll be fine. If I were you, I’d consider this a good thing to be rid of the old crumby links and a golden opportunity to start building a better inbound link profile.

Hope this helps

Peter Newsome
SiteMost Search Engine Optimisation

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