Search Industry Job of the Week: Search Marketing Specialist

Job Title: Search Marketing Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Grand Canyon University
Location: Phoenix, Arizona
Date Posted: 12 April 2008
Position description:

The Search Marketing Specialist manages organic and paid search marketing efforts for Grand Canyon University web properties. This includes all websites, landing pages and partnership programs.

Some of the day-to-day tasks will include:

  • Conduct keyword research and selection for paid search campaigns.
  • Write effective search marketing advertisements based on marketing and branding.
  • Recommend content, tags, and copy based on keyword research.
  • Proactively make strategic recommendations regarding campaign tactics to improve performance by optimizing click-through and conversion.
  • Make suggestions on where to display advertising.
  • Create link building campaigns to help improve search results.
  • Report on the effectiveness of campaigns and search optimization efforts by preparing reports that demonstrate measureable levels of success.

Skills/ Requirements:

  • 2-4 years of online marketing experience.
  • Experience with keyword research, tools, and paid search.
  • Knowledge of organic search optimization principles and techniques.
  • Understanding of link building.
  • Strong interpretive/analytical skills.
  • Clear understanding of affiliate marketing and viral marketing.
  • Proven track record implementing SEO principles.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes to hr[at]

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