Q and A: What is your opinion of SEO Standards?

QuestionHi Kalena

This may be a little off your normal topics… But, you always seem to have such a well thought out view that I want to know your opinion of SEO Standards?

What do you really think about the idea? Good and bad?


Hi Chris

It’s interesting that you bring up this topic, because we’ve been hashing this very subject a lot on Sphinn lately. Jill Whalen made a post on Search Engine Land where she stated that she didn’t think we needed standards and this resulted in some passionate arguments both for and against standards.

My opinion? Until search marketing has an official, widely accepted industry body, I don’t see how we can have official standards. This industry has unspoken standards and they’ve worked well for 10 or more years. We white-hat educators promote the unofficial standards and search engine guidelines already. The creation of official standards without a ruling industry body would, in my opinion, just spawn more problems.

Besides, creating standards is not going to get rid of shoddy SEOs or make them switch hats. Creating standards is not going to prevent the general public from being ripped off by SEM cowboys. Buyer beware has to come into play at some point.

I’ve written an article about this for SiteProNews about this: SEM Industry Standards: Nonsense or Necessary?

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Q and A: Where can I find information on Yahoo’s algorithm changes?

QuestionHi Kalena

I was wondering if you knew anything about the algorithm changes that Yahoo has made in recent months? My pages have really shifted there. Can you refer me to anything that may help?


Dear Diane

This article by Aaron Wall will probably help you. You will also find some related blog posts and articles in the Yahoo SEO category on Sphinn.

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There’s Something About Sphinn

I can’t quite put my finger on it, but there’s something about social media space Sphinn that keeps me coming back, day after day. Here areSphinn logo just a few reasons I dig Sphinn:

  • It’s a cross between a social media community and a webmaster forum. In that respect it’s unique in a market bombarded with social media sites.
  • It has a clear target market aimed directly at my specific industry: search.
  • It has a fantastic, enthusiastic and welcoming community of users.
  • It isn’t plagued with egos and bury brigades.
  • It attracts well-respected professionals and industry rock stars.
  • It has features such as stalk, save and sort that just aren’t found at other social media sites.
  • It always has the freshest content! Whenever I want to learn more about a breaking story or what’s brand new to the scene, I can always rely on somebody to have Sphunn it.
  • Spam is pretty rare and tramped on quickly if found.
  • The quality of traffic from Sphinn is always top notch.

About the only thing I dislike about Sphinn is the name. I’m sure a bit more lateral thinking and better domain hunting would have produced a better brand. But for now, I’m proud to call myself a Sphinnster.

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