Q and A: What keywords should my home page target?

QuestionHi Kalena:

I would like to know what you do when your business sells many types of one thing, in particular - Invitations. An index or homepage can only target so many keyword and to target the word invitations would be targeting a needle in a haystack. What do you do for the homepage of a business selling 15 different types of invitations? Target the 2 or 3 keywords that will bring the most business year round and just mention the rest? Also should links to every entry page type of invitation be on every page of the website?

Thank you

Dear Diane

There are lots of different approaches to this problem but here’s what I’d do:

1) Use the home page to target the generic search terms relating to invitations e.g. “online invitations”, “order invitations”, “home made invitations”, “personalized invitations” etc.

2) Ensure that my site had a page dedicated to every type of invitation that I sell and optimize each page for search terms relating specifically to that invitation e.g. “photo invitations”, “birthday invitations” etc.

3) Crosslink the various invitation pages to each other using related anchor text. For example, on your birthday invitations page, you could mention that you also create wedding invitations and link to your wedding invitation page making sure that the phrase “wedding invitations” is used as the anchor text in the link.

You don’t need to (and you shouldn’t) link to every other invitation page from each page. But you should create a sitemap page that has links to all pages on your site and link to your sitemap page on every page.

Q and A: How do I get Google to index more pages on my site?

QuestionDear Kalena…

I am currently reaching #1 in Google but only for two pages of my site. My question is how do I get more than two pages to return ranking? I don’t believe Google is indexing more than the two pages. How can I change this?


Dear Gloria

Easy peasy. You need to create an XML sitemap of all your web pages and upload it to the Google Webmaster Tools area. Once you set up a Webmaster Tools account, you’ll be able to keep track of how many pages Google is indexing, what indexing issues, if any, Googlebot strikes and other useful statistics about your site’s visibility in the Google index.
But getting your pages ranking towards the top of the search results is more tricky and will require you to learn and implement some SEO tactics. You should also consider improving your site’s link popularity by obtaining more incoming links from relevant, trusted sites, particularly those in the same industry. This will help boost your rankings for industry-specific keywords and phrases.

Search Industry Job of the Week: Search Engine Optimization Analyst

Job Title: Search Engine Optimization Analyst
Job Reference #: Unknown
Position Type: full time
Name of employer: Ten Golden Rules
Location: Boca Raton, Florida
Date Posted: 29 January 2008
Position description:

Ten Golden Rules offers the perfect opportunity for you to contribute your search expertise to our growing natural search optimization team using ONLY the most CUTTING-EDGE and ETHICAL search techniques. Ten Golden Rules is known for innovative thinking, a strong reputation and a focus on accountability to our clients.

We are seeking an experienced Search Engine Optimization Analyst to assist in powering our natural search engagements, playing a central role in optimizing sites for our clients. As a Search Engine Optimization Analyst you will define optimization opportunities and solutions, create client deliverables and ensure client service levels are fulfilled.

Responsibilities Include:

• Contributing to natural search growth strategies
• Developing specific tactical recommendations to capitalize on natural search opportunities
• Serving as the direct contact with clients
• Managing and communicating program performance

Knowledge and Skills Required:

• 2+ years direct expertise in natural search optimization, link building, copy writing, and web design/development consuting
• Bachelors degree
• Ability to think creatively to develop natural search solutions in a dynamic, client-centered environment
• Ability to confidently communicate complex Internet concepts and technologies to clients and colleagues
• Ability to diagnose common SEO issues (redirects, URLs, keywords, links)
• Working knowledge of basic HTML
• Strong software skills, including in-depth knowledge of Microsoft Office applications (Word, Excel, Powerpoint)
• Strong client relationship experience in a client-facing role
• Experience contributing strongly in and/or leading diverse teams
• Manage multiple assignments with time-sensitive deadlines
• Eagerness to be a part of a growing, dynamic team

Interested? Send cover letter, salary requirements and resume to: Margie at TenGoldenRules.com

Salary range: Unknown
Closing date: Unknown
More info from: [www.tengoldenrules.com]
Contact: Send resumes to margie[at]tengoldenrules.com

For more search industry job vacancies, or to post your job vacancy visit: Search Engine College Jobs Board

Q and A: Does it matter if my XML and HTML sitemap file names are the same?

QuestionDear Kalena…

About sitemaps. I of course have the sitemap.xml loaded and registered with Google and Yahoo. I also have a sitemap.html for site users. Is it ok for their names to be so similar, or should I rename the user sitemap something like usersitemap.html?


Dear Rob

It’s not a problem. Search engines recognize that XML and HTML are two completely different file types. As long as you have uploaded and verified your XML file to Google and Yahoo sitemaps, they will be found and indexed accordingly and you can continue to link to your sitemap.html file so users can find it.

The Microhoo Jaw Dropper

jaw dropIf you’re a blogger in the search industry, you’re probably still reeling from the jaw-dropping news that broke on Saturday: Microsoft has made a 45 billion bid to purchase Yahoo.

So if this rather ambitious acquisition proceeds, what exactly will this mean for the search industry? There is a lot of speculation right now that it will never happen, but let’s just imagine it did.

For starters, I’m sure MS would scrap their existing PPC offering AdCenter and incorporate the better known Yahoo Search Marketing system under their own brand. They would also likely scrap Yahoo’s Directory and combine the Yahoo search data with their own Live Search results to create a super search engine of sorts, running on their own algorithm.

The new Microhoo could be a definite threat to Google. Just how the acquisition could or should proceed is perhaps the most interesting part of the whole deal. There are bound to be market monopoly issues at stake. You can bet both the Federal Trade Commission and the Federal Communications Commission are watching the unfolding saga very closely.

Meanwhile reactions from bloggers in the search industry are fun to watch.