This week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads.
The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies to manage multiple accounts, similar to the My Client Center offered by Google AdWords.
As part of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Some of the new features include Editorial Exceptions and the Exceptions API, which allows advertisers better control over requesting exceptions to resolve editorial disapprovals more quickly.
If you’re an existing Microsoft adCenter customer, you don’t need to do anything – your interface has automatically been updated. If you are new to Bing Ads, you can sign up here.