Hello Kalena

As I work my way through your SEO101 class, I am using my husband’s business website as my guinea pig. However, he and I have been wondering what happens to ranking once the Title Element, Description tags, and Keywords are altered?

For example, my husband’s website ranks #5 on one search engine. But he’s been (over) paying some company to do his SEO. So if I make changes, with his permission, am I going to mess up what few results he has gotten from this other company’s efforts?

By looking at it, I’d say that my work is already better. I’m just worried about the other stuff “behind the scenes” that this other company has been doing that may be accounting for rank.

To provide a complete picture, I should say he has had no social marketing done on his behalf, no blogging, no updates to his website or keywords, no YouTube videos. I can’t tell WHAT they’ve been doing for the last year.

Any input would be greatly appreciated!

Paula

Hi Paula

First thing you should do is to take a record of the site’s existing title and meta tags, as well as making note of current rankings for target keywords. If you plan on making changes to the visible text on the site pages (recommended) for SEO purposes, you should also make a record of the existing pages prior to your SEO.

That way, if for some reason your SEO experiments don’t result in better rankings, you can revert back to the current versions. But if you are applying what the lessons are teaching you, I am guessing your SEO activity will pay off. No way to know for sure without jumping in and giving it a shot!

Regarding this other company your husband has hired – they should be providing you with a full report of the exact SEO activities they have been undertaking. If they can’t explain or choose not to fully reveal the methods they have been using, there is likely something dodgy going on. Unless their process is completely transparent, I would be very suspicious of any SEO company claiming *behind the scenes* activity.

Hope this helps!

Kalena

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