Search Industry Job of the Week – SEO/SEM Specialist

Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

  • Create content on website, YouTube, social media pages, and blog to increase quality score
  • Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
  • Produce monthly social media reports for insights
  • Research social media trends and new technologies

2. Search Engine Optimization (SEO)

  • Execute SEO strategy with client intake
  • Monitor, track and report on analytics metrics monthly
  • Research and analyze competitor site and link structure
  • Optimize internal link building and metadata
  • Keep up-to-date on SEO strategies/tactics/algorithm shifts
  • Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

  • Manage Google AdWord/display network campaigns and optimize using set budgets
  • Good grasp of performance marketing, conversion, and online customer acquisition
  • Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

  • Create landing pages for promotions and form submissions
  • Manage blog calendar
  • Coordinate and publish guest blogger posts
  • Compose creative blog posts using SEO keywords

5. Email Marketing

  • Create, test, and deliver email campaigns on a scheduled basis
  • Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

  • Organize and keep track of open project plans
  • Proposal and Estimate Development
  • Client Accounts Representation
  • Manage and Organize Invoices and Receivables

Experience and Education:

  • Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
  • 1-2 years of creative writing experience in a social media setting
  • 1-2 years of e-mail marketing campaign management
  • Bachelor’s Degree in Marketing, Advertising, or related field required


  • Excellent writing capabilities is mandatory
  • Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
  • Excellent knowledge of Google analytics
  • Adobe Suite – Photoshop and InDesign
  • Microsoft Office for Mac – Word, Excel and PowerPoint
  • Ability to learn and research new marketing programs
  • Strong organizational skills and attention to detail
  • Ability to multitask and prioritize tasks effectively
  • Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from:
Contact: Send resumes via online form to:

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