Search Industry Job of the Week – SEM/Paid Search Specialist

Job Title: SEM Paid Search Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: Dac Group
Location: Purchase, NY
Date Posted: 2 October 2012
Position description

Dac Group are looking for an SEM/Paid Search Specialist to research, implement, manage, and report on large corporate and enterprise level paid search campaigns.  This position will be located at their office in Purchase, New York.


  • Monitor and manage multiple client campaigns as they relate to program goals and objectives.
  • Proactively expand and improve ad campaigns based on client goals.
  • Provide ongoing analysis of paid search campaigns, visibility and traffic metrics.
  • Conduct keywords research and additions to new and existing campaigns.
  • Conduct adcopy adjustment and testing according to best practice.
  • Management of complex landing page environments for ads, 1000+ landing pages.
  • Regular and ad-hoc reporting on campaign status to senior management, account team.
  • Support account team on client calls with technical campaign informatio.
  • Documentation of agency “Point of View” for campaigns and SEM technologies.


  • Minimum of four (4) years of paid search/SEM marketing experience.
  • Experience working with large campaigns (i.e. multiple thousands of keywords, ad copies and budgets of +$500k PA)
  • Detailed experience with search engines such as Google, Yahoo!, and Bing.
  • Keyword research and experience estimating campaign size and budget.
  • Detailed report creation for paid campaigns.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects at one time.
  • Strong attention to detail, problem solving, and time management skills.
  • Ability to work in a team and cross-team environment.
  • Knowledge of HTML and other Web scripting languages
  • Knowledge of online marketing metrics.
  • Ability to prioritize under pressure in a very fast paced environment.
  • Fluency in French as well as English is a strong asset.

If you think this is the right opportunity for you, please send your resume and cover letter to: jobs[at], quoting ‘SEM – NY’ in the subject heading.  While they appreciate the interest of all applicants, only those that match our selection criteria will be contacted.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: jobs[at], quoting ‘SEM – NY’ in the subject heading.

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