Search Industry Job of the Week – SEM Search Manager

Job Title: SEM Search Manager
Job Reference: STA000260
Position Type: full time
Name of employer: Starcom
Location: New York, NY
Date Posted: 4 Feb 2013
Position description:

Starcom is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples’ minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees, Starcom helps get the right consumers’ attention and delivers brand-building results for many of the world’s leading companies. For more information on Starcom, visit

Position Summary

They are looking for an SEM Search Manager to supervise a small dedicated team in the creation, optimization and execution of client search initiatives. Will also assist the Search Director and Associate Director in developing innovative search strategies to meet and exceed their clients’ business objectives. This position requires a “hands-on” manager with astute attention to process and detail, who also possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

The Work:

The SEM Search Manager will be accountable for the day-to-day progress of their team’s projects and responsibilities, and ensuring timely completion of projects. Additionally, this individual will ensure that projects are produced completely and correctly before being sent to the client and/or Associate Search Director.

Ongoing projects will include:

  • Performance reporting with insights and optimization recommendations
  • Managing search campaign performance against client goals
  • Budget and performance projections for testing new search partners or technology
  • Recommendations for using search to support new client objectives or campaigns
  • Monthly client billing audits
  • He or she will be responsible for delegating projects across the team as needed
  • He or she will work with Associate Search Director to develop processes for improved work flow within Starcom Search, and between agency partners and vendors
  • This individual will maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner

The People:

This individual will be responsible for overseeing a team of dedicated Search Analysts who have 0-2 years experience.

He or she will stimulate team productivity and growth by:

  • Providing formal training to new team employees
  • Educating new employees about Starcom Search and client-specific processes
  • Providing education on overall Search industry landscape and best practices
  • Working with Associate Search Director to allocate assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds
  • Developing their careers within SMG. As such, the SEM Search Manager will provide ongoing feedback and conduct employee evaluations consistent with SMG’s formal evaluation process
  • The SEM Search Manager will actively support and participate in agency recruitment activities, including agency hiring practices
  • He or she will take an active role in developing and presenting Search best practices to internal agency partners
  • This individual will report to an Associate Search Director, and will be responsible for keeping them abreast of team work, employee and client developments

The Client:

The SEM Search Manager will have daily contact with the client, including but not limited to:

  • Selling in recommendations for new campaigns and strategies
  • Optimization recommendations for existing campaigns based on reporting and analysis
  • Working with Associate Search Director to master, identify, and communicate trends in search and in client industries

Required Skills, Experience and Education

  • Bachelor’s degree
  • 2-3 years of Search experience
  • Experience in both organic and paid search
  • Experience in applying search marketing to brand-building & direct response initiatives
  • Strong command of search engine research and reporting resources
  • Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo and WordTracker
  • Deep experience with at least one of the major bid management tools
  • Familiarity with third-party ad serving companies
  • Technical- Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Presentations skills are a must
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • High attention to detail
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges
  • Experience with media billing processes a plus

How to Apply / Contact

For consideration, you must apply online to STA000260. Please follow this link to access the job posting:

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to: Starcom Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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