Job Title: Search Marketing Analyst
Job Reference #: Unknown
Position Type: full time
Name of employer: SureFire Search
Location: Auckland, New Zealand
Date Posted: 13 May 2008
Position description:
This is an opportunity to take a key role in an expanding company working in the fastest growing area of online marketing – search engine marketing. The role will suit an ambitious person with experience or exposure to the running successful search marketing campaigns. The successful candidate will be part of a highly focused and growing team delivering search marketing solutions for corporate clients and through agency partners. Within this team they will take a hands-on role working with other analysts implementing successful SEM campaigns involving both Search Engine Optimisation (SEO) and Paid Search advertising. Whilst this is a full time role flexible working hours would be considered for the right candidate.
Search Marketing Analyst is a hands-on role implementing Search Engine Marketing campaigns involving both Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC).
Search Engine Optimisation Responsibilities:
Implementation of designated campaigns including:
- Participating in website search engine compatibility audits – analysis, documentation and advising of solutions to issues identified.
- Keyword research.
- On-page optimisation including copy writing.
- Implementing link building campaigns including directory submissions, article syndication, online PR, social media, & direct link requests.
- Tracking and analyzing campaign performance.
- Responsible for day to day campaign management.
- Preparation of client reports.
Paid Search Advertising Responsibilities:
Implementation of designated campaigns including:
- Campaign set-up and management.
- Keyword research.
- Advertisement copywriting and CTR optimisation using split testing.
- Landing page design and optimisation using split and multi-variate testing.
- Site placement display advertising.
- Day to day campaign management.
- Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions.
- Tracking and analysis of campaign performance.
- Responsible for day to day campaign management.
- Preparation of client reports.
Experience/Qualifications:
- One or more years hands-on experience in an eCommerce and/or Search Engine Marketing role.
- Proven track record of success.
- Strong marketing and technical background – whilst much of the job is technical in nature success is measured in commercial terms.
- Direct marketing and/or eMarketing qualifications desirable.
- Degree or equivalent commercial experience.
- Experience with the key PPC engines and ideally PPC bid management software.
- Proficient with keyword research methodologies and tools.
- HTML and web development/design knowledge.
- Proficiency with Excel and Word.
Personal Attributes:
- Strong multi-tasker and good time manager able to manage multiple projects with conflicting priorities.
- Attention to detail, completeness and 100% delivery.
- Fast learner.
- Results oriented focused on client success.
- Proactive self-starter with good self-management.
- Analytical problem solver able to think laterally.
- Excellent verbal and written communication skills.
- Good people skills.
- Friendly and approachable.
- Team player with positive attitude to work.
- Honest and strong business ethics.
- Strong interest in SEM and online marketing in general.
Salary range: By negotiation and commensurate with experience.
Closing date: Unknown
More info about company from: [www.surefiresearch.com]
Contact: Send resumes to Tracey Bliss hr[at]surefiresearch.com
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