Search Industry Job of the Week: Search Marketing Analyst

Job Title: Search Marketing Analyst 
Job Reference #: Unknown
Position Type: full time
Name of employer: SureFire Search
Location: Auckland, New Zealand
Date Posted: 13 May 2008
Position description:

This is an opportunity to take a key role in an expanding company working in the fastest growing area of online marketing – search engine marketing. The role will suit an ambitious person with experience or exposure to the running successful search marketing campaigns. The successful candidate will be part of a highly focused and growing team delivering search marketing solutions for corporate clients and through agency partners. Within this team they will take a hands-on role working with other analysts implementing successful SEM campaigns involving both Search Engine Optimisation (SEO) and Paid Search advertising. Whilst this is a full time role flexible working hours would be considered for the right candidate.

Search Marketing Analyst is a hands-on role implementing Search Engine Marketing campaigns involving both Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC).

Search Engine Optimisation Responsibilities:

Implementation of designated campaigns including:

  • Participating in website search engine compatibility audits – analysis, documentation and advising of solutions to issues identified.
  • Keyword research.
  • On-page optimisation including copy writing.
  • Implementing link building campaigns including directory submissions, article syndication, online PR, social media, & direct link requests.
  • Tracking and analyzing campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.

Paid Search Advertising Responsibilities:

Implementation of designated campaigns including:

  • Campaign set-up and management.
  • Keyword research.
  • Advertisement copywriting and CTR optimisation using split testing.
  • Landing page design and optimisation using split and multi-variate testing.
  • Site placement display advertising.
  • Day to day campaign management.
  • Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions.
  • Tracking and analysis of campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.


  • One or more years hands-on experience in an eCommerce and/or Search Engine Marketing role.
  • Proven track record of success.
  • Strong marketing and technical background – whilst much of the job is technical in nature success is measured in commercial terms.
  • Direct marketing and/or eMarketing qualifications desirable.
  • Degree or equivalent commercial experience.
  • Experience with the key PPC engines and ideally PPC bid management software.
  • Proficient with keyword research methodologies and tools.
  • HTML and web development/design knowledge.
  • Proficiency with Excel and Word.

Personal Attributes:

  • Strong multi-tasker and good time manager able to manage multiple projects with conflicting priorities.
  • Attention to detail, completeness and 100% delivery.
  • Fast learner.
  • Results oriented focused on client success.
  • Proactive self-starter with good self-management.
  • Analytical problem solver able to think laterally.
  • Excellent verbal and written communication skills.
  • Good people skills.
  • Friendly and approachable.
  • Team player with positive attitude to work.
  • Honest and strong business ethics.
  • Strong interest in SEM and online marketing in general.

Salary range: By negotiation and commensurate with experience.
Closing date: Unknown
More info about company from: []
Contact: Send resumes to Tracey Bliss hr[at]

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