Job Title: Paid Search Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Rosetta Marketing
Location: Cleveland, Ohio
Date Posted: 16 July 2012
Position description:
Rosetta Marketing are actively seeking a full-time Paid Search Manager who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 5 years of direct working experience in paid search campaign management.
Description:
The successful candidate should be looking to learn, grow, and succeed in a fast-paced business environment. This position includes the following responsibilities:
- Lead and mentor a team of paid search professionals including Campaign Managers and Strategists
- Leading paid search strategy for client engagements
- Create and maintain project plans to update clients on status of campaigns
- Proactively make strategic campaign recommendations to clients
- Utilize bid management tools and data modeling to maximize the effectiveness of paid search campaigns
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
- Generate and deliver performance reports to clients on an ongoing basis
- Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations
- Manage client budgets to ensure proper allocation in accordance with campaign contract terms and project goals
- Exceed client expectations and performance goals on daily basis
Experience:
- A minimum of 5 years’ experience managing paid search campaigns for Fortune 1000 companies
- Managing and mentoring junior level resources
- Bachelor’s degree with interest or emphasis in communications, marketing, advertising, computer science, or related field
- Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment
- Experience with keyword research, keyword research tools, and keyword selection
- Excellent verbal, written and presentation skills
- Advanced knowledge of Excel and desire to use it
- Excellent organizational skills and an ability to manage multiple simultaneous projects
- Experience managing shopping comparison engines is a plus
- Industry experience in retail, consumer products, financial services, or hospitality is a plus.
Salary range: Unknown
Closing date: 15 August 2012
More info from: http://www.rosetta.com/about/careers
Contact: [email protected]
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