Search Industry Job of the Week – Online Marketing Director

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Job Title: Online Marketing Director
Job Reference #: Unknown
Position Type: full time
Name of employer: Custom Guide Online Learning
Location: St. Louis Park, MN
Date Posted: 20 August 2012
Position description:

How would you like to be part of an energetic company whose clients already include Harvard University, Buckingham Palace, and the U.S. Senate? CustomGuide is a leader in online training and 3,000 organizations in 40 countries are our clients. We’re looking for a talented individual to be our Online Marketing Director.

What Describes You

  • You’re a start-up type, with lots of energy and success working in rapid-growth mode.
  • You’re a motivated self-starter that gets things done.
  • You’re data-driven, you can analyze results to drive strategy & improvement.
  • You live in technology social media and know how to create an online presence.

What You’ll Be Doing

  • Own demand generation & conversion (SalesForce & Marketo experience strongly preferred).
  • Manage lead nurturing & lead scoring programs.
  • Build & execute targeted campaigns—email, postal, etc.
  • Work with our sales team to improve conversion, retention, and upsell goals.
  • Own, monitor, and manage all PPC, SEO, and SEM campaigns and initiatives.
  • Oversee landing page creation & optimization.
  • Conduct A/B testing, analyzing results and making improvements
  • Oversee and manage all communications, social media, events, and PR.

What Qualifications You Need

  • 2+ years experience with demand generation and lead nurturing programs
  • Strong experience with SalesForce and Marketo or Eloqua
  • Experience with online marketing campaigns & social media marketing
  • Experience with SEO, SEM, and PPC
  • Strong analytical skills
  • Strong B2B communication and writing skills
  • Experience with HTML, CSS, and web design

We Offer

  • Competitive salary ($75,000 to $95,000) + bonuses
  • Full benefits (Health, Dental, 401K)
  • An exciting start-up environment
  • To learn more visit www.customguide.com/careers

Salary range: Unknown
Closing date: Unknown
More info from: http://www.customguide.com/careers
Contact: Apply via online form: http://www.customguide.com/careers

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