Monthly Archives: March 2010

Bing Proves Power of Facebook Advertising

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In a single day, Bing has increased the number of fans of their Facebook page by 500 percent. How? By using clever social media advertising embedded within the popular Facebook application Farmville.

The advert appeared yesterday inside the game Farmville, encouraging players to become a fan of Bing in exchange for free farm cash (the virtual currency used within Farmville). As an incentive for players to act, Bing positioned themselves as the ideal search engine to help them win the game with tips and solutions for how best to use their crops and animals. Probably the cleverest part of the promotion was the fact that users could fan the Bing page without interrupting their game.

As a follow up, Microsoft’s social media team then set about creating dedicated updates for Farmville users on the Bing Facebook page.

The Bing Facebook page started the day yesterday with around 100,000 fans and that figure is now well above 500,000.

Q and A: How can I check keyword rankings reliably?

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QuestionDear Kalena

A client asked me to check results on about 30 of her company’s list of search terms (breast augmentation L.A.; breast augmentation Beverly Hills; nose job L.A. etc. etc.)

Question: am I going to get reliable results by just typing those terms into a Google search box on my computer — 90 miles away from the client — and noting the SERPs?

Charles

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Hi Charles

With Google Personalized Search, Google Social Search and Universal Search thrown into the mix, these days the SERPs that one person sees may not be the same SERPs another person sees – even if they are located in the same room!

If your client wants to know specific rankings, make sure you are logged out of any Google accounts and then run the checks. It might be faster if you use an online rank checking tool – you can find these listed under the tools category at SearchEngineWiki.com or by running a Google search.

BUT, if I were you, I would run those search terms through keyword research tools to make sure your client is targeting the right terms in the first place. It might be that she is targeting terms that very few people type into search engines, OR terms that are too competitive for her to achieve high rankings. Your keyword research might pinpoint better choices for her.

Good luck!