Fast Five in Search – Week 31, 2014



We’re all about Google in this week’s Fast Five. No Bing, no Yahoo, just Google. Let’s get straight to it.

Here’s this week’s Fast Five:

1) Promoting Modern Websites for Modern Devices in Google Search Results by Google Webmaster Central Blog. Google has introduced a new feature into the search results this month. When Google algorithms detect pages that may not work on a searcher’s device Google will now indicate this to searchers within the search results pages.

2) New Study: Search Ads Lift Brand Awareness by Inside AdWords Blog. It has been suggested for some years now that when consumers see AdWords ads appearing alongside organic search results for the same company in the Google search results pages, they have higher brand recall than consumers who just see organic search results. A new study run by Google and Ipsos MediaCT has proven this, revealing that search ads lift top-of-mind awareness by an average of 6.6 percentage points.

3) Segmenting Brand and Generic Paid Search Traffic in Google Analytics by Google Analytics Blog. Last month, Google Analytics introduced a new feature which automatically identifies brand-aware paid search clicks. That is, Analytics can now identify query terms which demonstrated visitors who had previous awareness of your brand. This means that you can now split your “paid search” channel into two separate channels: “brand paid search” and “generic paid search”. This can be done both for Multi-Channel Funnels (for attribution purposes) and for the main Google Analytics channel grouping.

4) Searching For the Right Balance by Google Official Blog. The “right to be forgotten” ruling against Google in May from the European Court of Justice is causing increasingly large ripples across the search industry and even spilling into the media at large. In this very enlightening post, Google’s Senior Vice President of Corporate Development and Chief Legal Officer, David Drummond, explains the massive challenge Google faces in figuring out what information they must now deliberately omit from search results. He also discusses openly why Google disagrees with the ruling, calling it very vague and subjective. Drummond reveals that Google has already received over 70,000 take-down requests since the ruling, most of which have arrived with little or no context.

and finally…

5) Mirror Your Android Phone to the TV With Chromecast by Google Android Official Blog. As of this month, Nexus and Android device owners can mirror their Android phones and tablets to their TVs using Chromecast, so they can see their favorite apps, photos or anything else, exactly as they see it on their mobile device, but on the big screen.

Happy Googling!

*Image courtesy of Threadless.


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