Blog Marketing, With Chocolate Spread!

I’ve run out of time for a Q and A today (plus it’s a holiday in the U.S. so I figure I can get away with it!). Instead, I’ll leave you with a link to Jennifer Laycock’s article: What Nutella (and I) Can Teach You About Blog Marketing.

Jen talks about how marketing isn’t just about scoring blog mentions these days but more about conversation. She demonstrates how Twitter has created a conversational environment free of the usual constraints of blogging and ripe for marketing genius. Gotta go now, me want chocolate.

Spread the joy!

Heading off to SMX Sydney

Hey groovers!

Just a heads up that I’m flying out to Oztralia in the morning at some shocking hour – 6am or something – for a fun-filled 5 days in Sydney. which means I won’t be posting here for a couple of days as I’ll be too busy partying working.

I’m heading off to SMX Sydney to (wo)man our Search Engine College booth, give a presentation and meet some fellow geeks and industry rockstars like Danny Sullivan, Jane Copland, Rand Fishkin and Marissa Mayer. I might even catch up with some old friends and family while there. Old as in historically linked, not old as in ancient!

When we’re not (wo)manning the booth and dishing out rather boring schwag (sorry about that – but you try coming up with a witty t-shirt design at 2am), my trusty sidekick Sarah and I will be taking copious notes in the hopes of blogging some of the more exciting sessions next week.

If you’re heading to SMX Sydney, make sure you stop by our booth and say hi. Later!

Spread the joy!

Search Marketing Burnout and How to Avoid it

Just a quickie for you today as it’s the Easter long weekend and I’m trying to stay away from the laptop.stress leads to burnout

Actually, that’s the subject of today’s post. For many of us working in the search marketing industry, burnout is a serious issue. Spending time away from our computers is difficult when we are so busy, but for the sake of our physical and mental health, it’s absolutely vital.

Christine Churchill’s timely post Ten Strategies for Avoiding Search Marketing Burnout reminds us to take a deep breath now and again, give ourselves permission to take downtime, get some exercise and schedule time for family and real life away from the computer. These steps help us avoid stress and the dreaded burnout.

Having suffered the physical symptoms of severe burnout last year, I am all too aware now of the warning signs. I encourage you all to heed Christine’s advice and don’t let burnout sneak up on you.

Spread the joy!

I made it into the Top 100 Australian Blogs

Woohoo! I just heard that this blog has made it into the Top 100 Australian Blogs Index. Yep, I’m at position #75 – not bad eh? If you’re not currently a subscriber, why don’t you help boost my subscription numbers a little and see if I can break the Top 50 in the next month or two.

Thanks to Barry for the heads up on my listing.

Spread the joy!

Q and A: Where can I find interviews with SEO experts?

QuestionHi Kalena,

Why haven’t you ever put together a list of interviews with every SEO expert you can think of in one tidy blog post?


Hi Kalena

Because I’m a lazy cow. And because Dazzlin Donna thought of it first! Yep, everyone’s favorite DoubleD has compiled a list of over 300 interviews with various SEO experts and wannabes, including yours truly.

Oh and if you can’t get your fill of interviews from Donna, my new friend Manish Pandey has started his own interview series. I was in his spotlight last week and he’s posted a transcript of our chat on his blog.

Spread the joy!