Category Archives: search industry

Fast Five in Search – Week 21, 2014

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Did you know that staff with tech skills – particularly search engine marketing skills – are in increasingly high demand globally? In some cases, the demand is so high that there aren’t enough employees to fill the number of positions available and salaries have sky-rocketed.

Don’t believe me? Check out the 2014 IT Salary Guide from Robert Half and then go check out the Creative Group’s 2014 Salary Guide for those of you looking for gigs that combine tech prowess with creative flair.

See what I mean? So just where do you look to find the latest gigs in tech and search? That’s what this week’s Fast Five is all about! May I present my Top Five Sites for Finding Jobs in Tech:

Here’s this week’s Fast Five:

1) Internet Marketing Jobs by Marketing Pilgrim – This job board serves job seekers with Internet marketing skills, particular those specializing in search marketing, social media marketing, affiliate marketing, email marketing, web design and development. You can sign up for their RSS feed of jobs to keep up with the latest postings daily.

2) Jobs in Search – This site advertises a large variety of search engine related career vacancies on behalf of the following types of search engine marketing firms, search engine optimization companies, new media and digital media agencies, major search engines, software companies and corporate employers recruiting for in-house search engine related jobs. They have a RSS feed for subscription as well as a email service that can email you positions vacant within your ideal search criteria.

3) Mashable Jobs Board by Mashable – A much under-utlized resource, the Mashable Jobs Board is a hiring hub for more than 3,000 employers. If you are looking for a social media or marketing job in the digital space, you might want to check it out regularly.

4) Search Marketing Jobs by Indeed – This job search portal is unique in that it aggregates job vacancies from across a wide range of job sites, newspapers, associations and company career pages. You can narrow down your search to specific job categories and this particular link is for Search Marketing vacancies.

and finally…

5) Google Careers –  As the largest search engine in the world with a prolific number of offices opening globally, Google has hundreds of jobs and internships up for grabs annually. If you’ve got your eye on working for the big G, this site should be your starting point.

Happy job hunting!

*Image courtesy of Threadless.

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Fast Five in Search – Week 7, 2014

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Hey folks! Fast Five is back for 2014. We’re doing things a bit differently this year. I’ll be taking over the posts from Sarah and I’ll be posting these on Mondays instead of Thursdays from here on.

That means you’ll be able to look busy at your desk while woofing down that breakfast bagel you grabbed on your way to the office and searching for a pen that actually works.

Simply bookmark our Fast Five category or make it your browser start page and you’ll have some tasty posts ready to read and get your marketing juices flowing the minute your PC or tablet starts up.

Here’s this week’s Fast Five:

1) Matt Cutts Has Declared Guest Blogging For SEO ‘Done’ by WebProNews. Apparently Head of Google’s Spam Team Matt Cutts took to his personal blog on Monday to warn against the practice of guest blogging for SEO purposes, declaring the tactic DONE. So if you are in the habit of guest posting, you might want to rethink that, or at least approach the process a little more carefully.

2) Why Guest Posting and Blogging is a Slippery Slope by Moz. Shortly after Matt’s blog post, Moz came out with a White Board Friday vid dedicated to the same subject. Check it (and Rand’s beard!) out here:

3) Alltop by Various. Not a specific post, but just a reminder about this very useful news aggregator that collates all the top blog posts and news stories in tech, work, health, culture, sport and other subjects on an hourly basis. Very handy to find trending topics for new blog fodder or research a particular niche for link building purposes.

4) Do You Love Your Customers? by Seth Godin. This post by Seth caught my eye on my regular fly-by his blog because of a similar discussion I was having with a client recently. Seth says that there are two distinct reasons why companies claim to love their customers and only one involves money. The kicker is that customers can tell the difference! So next time you claim to love your customers, make sure it’s not just because they pay you.

and finally… not really search news, but definitely tech:

5) Flappy Bird is Gone From the App Store by TechCrunch. Yes, millions of people awoke today to the shocking news that the frustratingly addictive Flappy Bird iOS and Android game has been removed from the App Store by it’s developer Dong Nguyen of Vietnam. Nguyen cited “I just can’t take it anymore” as his reason for removing the game, presumably because he couldn’t navigate those darn birds through pipes any better than the rest of us.

But never fear – some clever clod has developed a clone called Flappy Doge. (screenshot below) The only differences? Scary looking corgies and dodgy spelling. You don’t even need a mobile device to play. Hoorah!

Flappy DogeHappy clicking!

*Image courtesy of Threadless.

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Fast Five in Search – Week 45, 2013

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fast-fiveIt’s that time of the week already and we’ve got a great Fast Five selection for you. Enjoy!

Hummingbird’s Unsung Impact on Local Search by David Mihm
If you’re targeting local markets in your search strategy you might want to check out this post by David, as according to his initial research, Google’s Hummingbird update has had an impact on local search results.

Panic Stations! A Case Study on How to Handle an Important Page Disappearing from Google by Steve Morgan
I know I say this a lot, but this is a great post to bookmark. Like Steve, many of us have never personally experienced this phenomena – but if it does ever happen, we’ll want easy access to all the helpful info in this post – including the great resource links.

4 Post-Penguin Link Building Tactics Every Company Should Be Doing by Jayson DeMers
Google has ensured Webmasters treat link building as a qualitative process rather than quantitative. Here Jayson describes four types of Backlinks which are highly beneficial, following the various algorithm changes and Google updates over the past few years.

Google Promises More Accurate Results with New Google Trends Topic Reports by Matt Southern
This week Google announced a new addition to Google Trends which will provide more accurate topic reports. Predictive text now appears when users begin typing a search term, which helps further clarify the request/results.

And finally…

Building Brand Identity – Five Reasons Your Blog Needs a Ghostwriter by Enzo F Cesario
Are you finding it hard to maximise the benefit of your company blog? Enzo puts forward some great reasons why a Ghostwriter might be the answer to your fresh content woes.

Happy reading!

*Image courtesy of Threadless

 

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Search Industry Job of the Week – Social Media Manager

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Job Title: Social Media Manager
Job Reference: Unknown
Position Type: Part time
Name of employer: Search Engine Journal
Location: San Francisco, CA
Date Posted: 25 November 25 2013
Position description:

Well-known, internet marketing web publication, Search Engine Journal is looking for a Social Media Manager to advance its digital community.

This is a high profile position that gets you in front of the internet marketing community on a daily basis.

The Social Media Manager will be entrusted with the publication’s large social media network and will be responsible for cultivating and expanding the target audience through creative campaigns and social listening techniques.

Goals are to foster a positive culture, to identify leads for the editorial team, to expand influence, and create a thought leadership position. Note: this opportunity is part-time.

Key Responsibilities:

  • Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Utilize social listening tools to generate insights
  • Create and maintain Content Calendars
  • Review user generated comments and posts in a quick and timely manner
  • Identify influencers and manage outreach to them
  • Respond to users, when appropriate, in order to cultivate a positive community
  • Constantly on top of industry trends and developments- experiment with new and current features
  • Work with teams across the site to ensure that it is represented at its best online

Must Haves:

  • At least 1 year of experience managing professional social media accounts
  • Charisma, a fun personality, and digital-savvy
  • Goal setter; able to calculate the ROI of their efforts
  • Strong attention to detail and accuracy
  • Passionate about social media, SEO, and content marketing
  • Active participation in a wide variety of social media activities
  • Demonstrated ability to build and engage a large community
  • Proven ability to write concise, creative, and informative copy
  • Familiar/comfortable understanding of Facebook, Twitter, and Google+ platforms
  • Strong time management skills; necessary to balance multiple projects, campaigns, and administrative duties
  • Flexible/Adaptable; available to respond outside of traditional working hours
  • PR experience a plus

Benefits:

  • Monthly base plus performance bonus plan
  • Inclusion on the masthead and editorial team; (Past and present members of the team have parlayed their increased exposure into speaking invitations, consulting gigs and career opportunities, as well as writing for Entrepreneur.com, Huffington Post, Medium.com and many other major industry publications)
  • Possible travel to represent the brand and provide press coverage at events and conferences

Salary range: Unknown
Closing date: Unknown
More info about company from: http://www.searchenginejournal.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Fast Five in Search – Week 44, 2013

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fast-fiveThis week’s Fast Five includes the secret to utilizing the full powers of Excel, the latest changes to Google’s AdWords and the rumour that banks may start using your social media profile to determine your credit rating!

Automate Your SEO Reporting by Exporting Your Leads into Excel by Brian Harnish
If reporting conversion results to clients is on your monthly to-do list – this article’s for you. Brian includes links to programs he finds helpful and his step by step guide to running a macro program within Excel is well worth bookmarking.

Web Psychology – Whiteboard Friday by Nathalie Nahai
Nathalie Nahai is a web psychologist and in this Whiteboard Friday post, she explains how online behaviors are shaped and can be influenced using three simple strategies.

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding by Matt Southern
Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This is seen as a step up because unlike the traditional model of served impressions, advertisers won’t be charged unless the Ad was actually viewed by the end-user.

How to Train Fresh Graduates for Your Internet Marketing Agency by Matt Goulart
This is a short handy guide to initiating new graduates (even if they’ve specifically studied PPC and SEO) into the real world of online marketing.

And finally for something a bit different…

How Social Media Monitoring Impacts Reputation Management by Jean Dion
This article will totally change the way your view your social media and financial transactions! Banks are starting to check social media profiles when determining credit ratings! Talk about Brave New World!

Happy reading!

*Image courtesy of Threadless

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