30 Days as Geek For Hire – Day 2: Profile Pain

profile-completeness-screenshot

Profile completedness: unlocked

Having set up a profile on Elance yesterday, it was currently sitting at 70 percent complete. Apparently freelancer profiles with less than 100 percent completion get very few views, let alone jobs, so it was time to expand that profile and bring it up to 100 percent completion.

To achieve 100 percent profile completedness (is that even a word?) on Elance requires the following:

  1. Verify Identity
  2. Upload Portfolio Items
  3. Join Groups
  4. Take Skills Tests

1. Verify Identity

My identity verification interview was scheduled for between 9 and 10am this morning and I was pleasantly surprised to receive my Skype call about 9.20am. The verification process lasted all of 2 minutes and involved simply switching on my web-cam and speaking a few words to the authentication agent. Perhaps being presented with someone in a lime green bathrobe and no make-up made him speed the conversation up. I’m not sure. But within a few minutes, I received an email stating that my identity verification was complete.

2. Upload Portfolio Items

The Portfolio section of your Elance profile is where you can upload samples of your work to create an online portfolio of sorts. Once you’ve uploaded work samples, you can attach them to any job proposal you submit.

For freelance web designers and graphic artists, this is a pretty straight-forward concept, as you can simply upload web designs, images and artwork you have created. For a digital marketer, it requires a little more thought, especially when you have signed NDAs for nearly every client.

I suddenly wished I’d thought to record a recent meeting with a new client who slapped me on the back and exclaimed “Holy S**t that’s impressive. Those *bast***s over at [ill-performing agency name] are in for a grilling when I get hold of ’em!”. On second thoughts. Perhaps I could upload a picture of the giant box of chocolates another client couriered over following their web site audit?  Hmmm.

I finally decided to upload a sample web site performance audit (with all client references removed), a recent Google AdWords audit, a search ranking report, a pretty chart showing post-SEO traffic growth and some sample articles I’d written for SiteProNews.

3. Join Groups

According to the 75 emails I received from Elance since registration (kidding!), I would have more chance of finding employment if I joined as many industry groups as possible. Immediately. These group had names ranging from WordPress Experts, to Microsoft Certified Professionals, to Facebook Developers to something with the rather concerning anagram of PIMP. (Turns out it has something to do with project management. But I digress).

I finally narrowed down my preferred group selections to:

  • SEO Experts
  • Google AdWords Experts
  • Google Analytics Experts
  • Google Webmaster Central Experts

To join these groups, I would first have to take a Skills Test in each discipline to prove my knowledge level.

4. Take Skills Tests

So I took some skills tests. Oh boy. These deserve an entire blog post. Actually, I think they deserve an entire blog. But you’re going to have to wait until tomorrow. Day 2 done and dusted.

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30 Days as Geek For Hire – Day 1: Registration Frustration

elance-logoFollowing on from my lack of cash revelation, I’ve decided to try my hand at being a freelance geek-for-hire for 30 days to see if I can earn enough income to compensate for a full time job.

I’ve decided to start my search for work on Elance. Setting up a profile with Elance was mostly painless. The one positive aspect of registering with Elance is that they’ve partnered with LinkedIn, so you can simply import your entire CV and employment history if you connect your Elance profile with your LinkedIn profile.

However, the one aspect of Elance registration that was not straight-forward was the identity verification process. After fleshing out my profile, it was suggested that I verify my identity by completing an online form and registering for an identity verification interview via Skype. The only problem was, there seemed to be a bug with the Skype interview section of the verification request form.

elance-Screenshot1When I chose my time-zone (Wellington, New Zealand), no available interview times were shown and when I clicked *view more*, nothing came up and then the *view more* option disappeared entirely. No matter how many times I refreshed the form, there were no available interview time slots available. If I tried to submit my verification request, even if all other fields were completed, it wouldn’t let me submit because it said I have to choose an interview time slot. Le sigh. Different browsers triggered the same bug. I even tried at different times within a 24 hour period, with no luck. It was like a mini Ground Hog Day.

How was I supposed to verify my identity if I couldn’t select an interview time slot? In desperation, I lodged a support ticket and was informed that identity verification for Elance was performed by a third party, Aristotle, and that their technical support team was working to solve the error.

True to their word, the problem was solved within a few hours and I was able to set up my Skype interview and pass the identity verification hurdle at last.

Day 1 down. My next goal is to flesh out my profile completion to 100 percent. Catch you on Day 2.

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30 Days as a Freelance Geek for Hire

geek-for-hireI came to a dramatic conclusion today. I need more income. As you all know, I’m a digital marketing consultant and trainer.

My contractual consulting work has dried up for the year and the exciting new IT start-up that had offered me 3 months work has been dismantled by their board and abandoned. Bye, bye guaranteed income.

So here I am, a self-employed geek, in need of consulting work in order to pay off a very large tax debt and keep me in coffee and French doughnuts for the foreseeable future. What’s a girl to do?

I had heard that marketing and IT specialists could make a nice little income on the side of their *real* job by using sites such as Elance, oDesk, Freelancer and Guru.com. I immediately thought “I can do that”. I’ll just have to take on enough freelance projects to provide a full-time income.  How hard can it be?

So I’ve decided to spend the next 30 days totally immersing myself in the seedy online job market and pimping my services as a freelance geek-for-hire. I thought my experience might make for entertaining reading, or at the very least provide an example of what not to do for future freelancers. So I’m going to blog about my experiences right here. Watch me as I fly or fail. Or quite possibly both.

If you’ve got any burning questions about freelancing in the digital / IT space, please post them in the comments and I’ll make sure I cover those off during the month. Any words of advice (warning?) for me would also be welcomed.

Wish me luck!

 

 

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Happy New Year!

Raro1 Raro2Hi everyone!

Can you believe we’re already in our second month of 2015? It seems like Xmas was just last week.

Apologies for the blog silence, but I’ve been taking a well-earned break to rest and recover from a difficult year. I managed to sneak away for my first holiday in three years and my son and I spent 8 glorious days in tropical Rarotonga in the Cook Islands (check out the photos). If ever you get a chance to visit islands in the Pacific, I highly recommend it.

I’ll be spending more time focusing on my role at Search Engine College this year, as well as producing training courses at Udemy and running digital marketing training workshops around New Zealand for the IITP. I’ve also scored a bit of consulting work in the field of online education, so 2015 is going to be full of challenges!Raro4

With such a hectic schedule, I won’t be able to post here as much and – sadly – I won’t be reprising my Fast Five in Search series this year. But I will be answering as many Q and A’s as I can, so please do keep sending in your tricky questions about search engines and I’ll do my best to publish my answers here.

Wishing you all a safe and memorable 2015.

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Google Analytics: Workshops in Auckland, Wellington

google-keyI’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 2 years and really enjoy it.

The next round of workshops coming up are on the subject of: Using Google Analytics to Increase Website Traffic and Conversions.

These half-day workshops will show you step-by-step how to set up Google Analytics and what key metrics to track in order to measure the success and improve the performance of your web site. Included will be real-life case studies, practical examples and sample reports that you can immediately adapt to suit your own requirements.

Whether you’re an IT staffer, marketer, coder, manager or business owner, making sense of your web traffic and conversion rate is hugely important to understanding if your online business is thriving or floundering.

At the end of the course attendees will be able to:

  • Set up a Google Analytics account
  • Implement Google Analytics tracking code into their site
  • Determine which are the most important web site metrics to track
  • Track visitor pathways that lead to conversions
  • See how their web site visitors are interacting with their site
  • See what keywords are providing the most traffic to their site
  • See what web sites are providing the most traffic to their site
  • See what pages on their site are the most popular
  • Track various marketing campaigns in Google Analytics e.g. AdWords, SEO, email campaigns
  • Determine the best performance indicators for their web site
  • Interpret analytics data and make web site decisions based on that data
  • Create meaningful web site analytics reports for customers and stakeholders

Below are the details and booking links for Auckland and Wellington events, so please share with anyone you know who might benefit from attending:

Using Google Analytics to Increase Website Traffic and Conversions – Auckland
Date: 13 November 2014
Time: 1:00 pm – 5:00 pm
Venue: CBD Office Level 4, 17 Albert Street, Auckland

Using Google Analytics to Increase Website Traffic and Conversions – Wellington
Date: 10 November 2014
Time: 1:00 pm – 5:00 pm
Venue: NZICA Level 7, Tower Building, 50 Customhouse Quay, Wellington

Hope to see you there!

 

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