Fast Five in Search – Week 3, 2013



Our relatively new feature Top Five Search Industry Blog Posts of the Week is proving to be a bit of a mouthful to say (and to type!) so we’re shortening it to: Fast Five in Search.

The whole idea behind the post is to provide a quick grab-bag of must read blog posts, articles or presentations that sum up the goings on in the search industry for each week.

We hope you like the new name!

Here’s this week’s Fast Five:

1) How to leverage PPC to discover high-converting keywords for SEO by Nathan Safran. In this post for Search Engine Land, Nathan explains in detail a little keyword research trick that we SEO veterans have used for years: setting up AdWords accounts to measure the impression rate and conversion potential of keywords for SEO purposes.

2) Rapid Fire Link Building Strategies by Wil Reynolds. A client sent me this presentation by Wil. It was actually given at SearchChurch last June, but in light of the Penguin and Panda updates we experienced late last year, it’s well worth a revisit. If you’re stuck for link building ideas, I guarantee this will stimulate you into action!

3) A Manifesto of Content Marketing by Rand Fishkin. This slide deck by Rand is also from last year, but I came across it for the first time this week via a link from the post above. It’s a terrific reminder that traffic from search engines starts and ends with shareable content.

4) The Complete Social Media Community Manager’s Guide by Marty Weintraub and Lauren Litwinker. Ok, so this is a book rather than a post. But one of the authors is my effervescent friend Marty from AimClear who knows more about social media than practically anyone I know. If you’re in a position that involves any type of social media responsibility for a brand or company, you’d be well advised to pre-order this book.

and finally…

5) 101 Ways to Drive Traffic to Your Web Site by Matt Schoenherr. If you ever find yourself out of ideas for getting more visitors to your site, you’d best bookmark this one. It’s jam-packed full of fresh inspiration for driving traffic and easy to implement activities using seven different key marketing channels. Whenever I’m feeling particularly uninspired, I start the day here.

Happy reading!

*Image courtesy of Threadless.

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