Twestival Christchurch

You may have heard about Twestival – which brings together Twitter communities for an evening of fun and to raise money and awareness for charity: water. On 12 February 2009, over 175 cities around the world hosted Twestivals and Christchurch was one of them.

I attended Twestival Christchurch last night at the very trendy venue His Lordships Bar and Cafe and although there were only a handful of us in attendance, we still had a good time and felt good knowing we were doing our bit for charity. It was great to meet tweeps @girlstoys, @zodal, @nickmccabe and @nzbase (who was probably the first blogger in New Zealand and gave me the inspiration to start my own blog!)

Catch photos of the event here and Nick even shot a cool video that you can watch.

Thanks for a fun evening guys and hats off to @girlstoys for organising the event at such short notice.

Q and A: How do I target different regional markets using keywords?

QuestionDear Kalena

I understand how to put keyword phrases together – I think, but with my target markets in the US, Australia and the UK, how do I target those markets? I assume I want those markets to see my page and not necessarily other countries.

How the heck do I do that?



Dear Cliff

It’s a tricky business targeting different regional markets using SEO. A couple of things to keep in mind:

1) Think about how users search differently in each market. Think about regional spelling and grammar uses. Research the market and the top ranking sites for your target keywords in those markets. Then build pages that are optimized for those regional search terms and patterns.

2) Make good use of Google’s Regional Location tool.

Hope this helps!

and the tee design nominees are…

What will Search Engine Colleges 2009 t-shirt look like?

We’ve had a great response to our 2009 Search Engine College t-shirt design competition. You are all witty and clever people!

We had a hard time narrowing the entries down to 5, so we ended up choosing 8 worthy nominees for our readers to choose from.

Here are the finalists in random order:

* Not eligible to win prize pack

You can vote for the design you’d like to see win by taking the poll you see on the left side of this page. The design with the most number of votes will be used on our t-shirts and win the prize pack, UNLESS the winning design is one of those submitted by SEC staff, in which case the runner up will win the prize pack.

You’ve got until Feb 15 to cast your vote and you can only vote once (your votes are logged by cookie and IP so no cheating). The winner will be announced on Feb 16.

Get voting now!

Only 9 hours left to submit your t-shirt design

Just a reminder that there are only 9 hours left to submit your design suggestions for our 2009 Search Engine College t-shirt design competition.

The best design submissions will be selected as finalists and be listed on a poll on this blog for readers to vote for their favorite. The winning design will earn the artist enrollment in a Certification Pathway of their choice at Search Engine College, plus a t-shirt sporting their design, plus a pass to SMX Sydney if they happen to be based in Australia.

Submit your design via the comments on this post. But do it quick!

Q and A: Do sitemap crawl errors hurt me in Google?

QuestionDear Kalena

I have a new site just built in late Sep 2008. I have it submitted to google and verified. Every week when it is crawled it comes up with the same errors.

I’ve been back to my designer multiple times and have done everything he has said to do and the errors still exist. These pages are not mine, they belong to a friend who had his site designed at the same place over a year ago.

My question is: Does this hurt me with google by continuing the same errors? If so, what can I do about it?




Dear Doug

No and nothing. Hope this helps!