Fast Five in Search – Week 26, 2013

fast-fiveHi everyone. Google Reader closed its doors this week, but there are plenty of alternatives out there. Also, is your business mobile ready? This week’s Fast Five contains blogs posts about all this and more.

Top Alternatives to Google Reader Plus Other Discontinued Google Products by Larry Kim
Google Reader closed its doors this week and for those who haven’t found alternatives, this post is a must. Larry lists free and paid alternatives to Google Reader – plus discusses the demise of several other Google products.

3 Things Businesses Must Understand to Leverage the Mobile Market by Vishal Sankhla
You only have to walk down the street these days to see how much everyone relies on their smart phones. Vishal rightly explains how business owners need to adapt their marketing strategy to make the most of this huge change in the way we share information with each other.

An Evergreen Content Case Study by Christopher Fieldon
Chris shows that if you keep an updated informative list on one page of your website – and constantly add to it – it will attract increased visitors over time. This is a really interesting post, not only because of the results, but the creative thinking Chris has used to grow his audience using content people in his niche are interested in.

Using the New Adwords Keyword Planner for Local SEO Keyword Search by Casey Meraz
Want to find out how many people in a particular location are searching for your services? Casey explains how Google’s new Adwords Keyword Planner can be used to modify your keyword marketing strategy to suit your specific needs.

And finally, something to ponder…

The Evolution of Search – Whiteboard Friday by Danny Sullivan
Search Engine Land’s Danny Sullivan made a guest appearance on Rand Fishkin’s Whiteboard Friday this week to discuss the evolution in search over the past 20 years. Fascinating stuff. This has to be the fastest changing industry on the planet and we have to wonder – what’s coming next?

Happy reading!

*Image courtesy of Threadless

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