Fast Five in Search – Week 22, 2014



It’s a mixed bag of links for you this week. We’ve got three juicy links about blogging and a couple of news items relating to the search industry and search engines. Here we go!

Here’s this week’s Fast Five:

1) Google Hits eBay with Manual Penalty – by Search Engine Land. I did a double-take when this headline came up in my Twitter feed. But apparently it’s true! Even the big guys – in this case eBay – have been hit hard by Google’s latest Panda algorithm tweaks. But on top of that, it seems eBay have been put in the naughty corner by Google in the form of a manual ranking penalty as well. Ouch.

2) The Boring Niche’s Secret Weapon (and How to Use it) by Copyblogger – This post spoke to me loud and clear. It contains a key piece of advice I have been giving my search marketing students and clients for years: You can always find something to blog about or write copy about, related to your niche. ALWAYS.

3) Optimize Blog Content for Social Media With These 4 Effective Tactics by ProBlogger – Speaking of blog content, this article over at ProBlogger demonstrates 4 simple, but effective tactics you can use within your blog content, to help it gain more traction via social media.

4) DuckDuckGo Relaunches & Starts to Look Like a Real Search Engine by Search Engine Land – DuckDuckGo showed a lot of promise when they launched back in 2008. Their point of difference has always been the fact they are community-driven, but a big component of their appeal is their approach to user privacy. Unlike the larger search engines, DuckDuckGo don’t track your usage and therefore they don’t collect personal or private information. Their relaunch this week sees DuckDuckGo roll out some powerful search features previously lacking, which should help them compete with the big boys.

and finally…

5) Dear Hubspot, My Blog Isn’t Generating Leads. Please Help? by Hubspot – Ah yes, we’ve all been here. The nasty case of Blogger’s Block when your conversions just dwindle away and you can’t think of anything to reverse the trend. So what’s a Miserable Marketer to do? Ask Hubspot for advice! This Q and A style post outlines the problem a blogger in Milwaukee is having generating leads with his blog and some logical suggestions from Hubspot for how he can clear the blockage and kick-start his blog back into converting again.

Happy blogging!

*Image courtesy of Threadless.


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