Fast Five in Search – Week 17, 2013

fast-fiveThis week’s fast five includes: the history of advertising, SEO spring cleaning, Facebook face lifts and lessons from the guru of advertising – George Lucas.

1) Advertising: A Brief History by David Wallace                                                                      I love these infographics-based posts Search Engine Journalers have been creating lately. Advertising is almost as old as civilisation. This is a great one to share for a broader perspective!

2) Dusting the Website for Spring: Optimization and SEO Cleaning by Scott Wyden          In this post Scott gives us nine great tips on onsite website improvement and two offsite tips. Interesting to hear that sites with Google’s Authorship tool enabled, receive 120% more clicks. The internet is becoming so much more personal and the search industry is at the forefront of these changes.

3) Mastering the Art of Local SEO by Tina Courtney-Brown                                                  A friend of mine has a picture framing business which has slowly transitioned from completely offline to mostly online. He used to rely on his village market stall, but now finds he gets most orders online, even local orders. Some businesses, even though they have a strong online presence, they still require a lot of local promotion. This is a great post on Local SEO and covers all the basics.

4) Give Your Facebook Page a Free Facelift by Tina Courtney Brown                                    I am intrigued by the Social Fixer App described by Tina in this post. I haven’t used it yet, but after reading this post, I’m going to try it out. It would be great to make small adjustments to the look and feel of my Facebook page and profile.

And for something a bit different…

5) Transmedia Storytelling: Building Worlds For and With Fans by Gianluca Fiorelli        We are living in the age of transmedia storytelling and this post outlines how you can make this work for your brand. Transmedia storytelling happens when a story unfolds across multi media outlets and platforms and the end users take on an active role in its expansion. You don’t have to be a George Lucas fan to enjoy the message in this post. Transmedia storytelling is where storytelling and marketing collide.

Happy reading!

*Image by Threadless

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