Author Archives: jacqueline

Q and A: What Search Engine Marketing Techniques Will Increase My Traffic?

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Question

Dear Kalena (and Jacqueline in this case),

What are the Search Engine Marketing techniques that i can use to increase the number of visitors on my website?

Shailendra Sial

Dear Shailendra,

There are any number of SEM techniques that can help to increase the number of visitors to your website, ranging from blogging, participating in social media, and both paid and organic link building.  Without knowing your website’s topic or purpose, it is difficult to gauge what techniques would be the best options for you.  However, starting a blog (if you don’t have one already) and updating it regularly, guest posting on popular blogs, submitting articles that mention your site to directories, and participating on social media websites (especially niche-specific ones, like Sphinn for the search marketing industry or Kirtsy for fashion and beauty) are all good ways to grow your traffic.  If you have an ecommerce site, make sure your products appear in all the relevant product search engine listings.

Running a pay-per-click campaign could also result in an increase in traffic, but I typically recommend organic search engine marketing methods as a way to boost your traffic long term since it tends to result in more repeat visitors and a lower bounce rate.

Best of luck!

-Jacqueline

SEOGroup.com and Ocean19.com

Q and A: How to Deal with Clients That Are Competitors?

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Question

Dear Kalena (and Jacqueline in this case),

Are there any issues with an SEO company taking on clients that are competitors? Who will get ranked highest and is strategic marketing info passed on to competitors?

David Ash

Dear David,

In my opinion, an ethical SEO company has no place taking on clients that are in direct competition, like two businesses that are targeting the exact same market with the same keywords. Furthermore, a trustworthy SEO company definitely wouldn’t pass any strategic information on to competitors – look up a company before you work with them, and be sure to go past the first page or two of results. After all, an SEO firm probably knows how to push anything negative down in the SERPs, but they can’t make that stuff disappear completely.

For SEOs and search marketers themselves, taking on two clients that are direct competitors can lead to many ethical quandaries, so therefore, each client’s chosen keywords and even a non-compete clause should be written into your contracts. You should always protect yourself legally – an ounce of prevention is worth a pound of cure in that regard.

If you are planning on working with an SEO firm and you are concerned about that same company working with competitors, ask them about their confidentiality practices and such before you sign anything; if you are an SEO consultant wondering about dealing with two clients that compete, consider the differences between those clients. Are they really that similar, to the point where they would go after the exact same keywords? Do they have different specialties or do they operate in different neighborhoods? If your potential clients are two distinctive companies in the same industry, it is possible to still work with them ethically if you target separate keywords and focus on their differences (and of course, if you keep everything confidential).

Best of luck!

-Jacqueline

SEOGroup.com and Ocean19.com