For those of you who aren’t subscribers to the SiteProNews newsletter, my article Secrets Your Web Designer Isn’t Telling You was featured this week.
The piece is about my experience with web designers and how so many of them claim to understand search engine optimization but really have no clue whatsoever. It’s about what makes a site search engine friendly versus invisible and how web site owners can recognize the difference. It’s about taking your web designer to task over a bad SEO job.
If you’re not sure if your site is search engine compatible or you are suspicious about the job your designer has done on your search visibility, you really need to read this article.
I oftentimes see on Guru people looking for a web designer who can also do SEO for them. Naturally since it’s such a frequently requested thing, people may exaggerate on their skills. Business owners need to be more informed that it takes a well-educated SEO to do things RIGHT on their site and that most web designers and SEO’s truly are separate entities.
@ Nick – absolutely. There are of course web designers who are brilliant at SEO. Sophie at http://www.thinkprospect.com.au is one such superstar. But on the whole, most web designers aren’t SEOs and vice versa.