How to Protect Yourself From Click Fraud

BrentmeisterAs a small business owner who spends a considerable amount of money on pay per click advertising, I know how frustrating click fraud can be.

Click fraud occurs in campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:

  1. Make the advertiser pay for multiple click-throughs; or
  2. Earn the owner of the site (where the ad is featured) commission on click-throughs

If you’ve ever been the victim of PPC fraud, have a read of my latest SiteProNews article: How to Protect Yourself From Click Fraud.

Search Industry Job of the Week: Director Online Marketing

Job Title: Director Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: DECA
Location: Santa Monica, California
Date Posted: 1 October 2008
Position description:

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. The company identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, DECA is backed by Mayfield, General Catalyst, and Atomico. They are seeking a talented and motivated Director of Online Marketing to to develop and execute strategies to drive traffic and increase revenue across multiple properties.

The ideal candidate is a guerilla marketing expert who has been personally responsible for successfully growing one or more online media properties from their initial launch. This position requires a bias for action and an ability to effectively develop an audience without an extensive support team or budget.


  • Manage the strategy and execution for all audience development initiatives.
  • Create and execute marketing plans to quickly generate targeted traffic to multiple online entertainment properties.
  • Develop and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.
  • Develop and track usage metrics and identify trends across several properties; and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential.
  • Guide search engine optimization effort and work with necessary internal resources to ensure optimal natural search rankings for each property.
  • Work closely with the General Managers of each property as well as other executives to continually refine each property to best serve the target audience.
  • Identify and manage vendors as necessary.


  • Minimum of 5 years experience managing and executing online marketing strategies with at least 2+ years SEO and SEM experience.
  • Demonstrated ability to generate traffic and meet marketing goals for online media properties through the effective use of both traditional and viral marketing strategies.
  • Previous startup experience, especially in the digital media industry, is highly recommended.
  • Deep experience with a variety of social networking applications, such as Facebook and MySpace.
  • Ability to self-prioritize tasks, work under time pressure without cracking, and stay focused while working independently.
  • Must be a team player and eager to pitch in wherever needed.
  • Experience in the entertainment industry (especially television) is a definite plus.
  • BA/BS degree at a minimum.

DECA is an Equal Opportunity Employer.

They offer a great work environment just a few blocks from the beach, a competitive compensation package (DOE) including paid vacation, comprehensive benefits (medical/dental/vision), and employee stock options.

Salary range: Unknown
Closing date: Unknown
More info from: []
Contact: Send resumes via online form to []

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