Q and A: Why do older unoptimized sites sometimes rank better than younger optimized ones?

QuestionHello Kalena…

A question I’ve often been asked and don’t really have a good answer for is; Why – when a site is NOT optimized at all for search engines, but it IS an older site, it’s been around a while – does it rank better than younger sites that HAVE been optimized?

Thank You!


Dear Amy

In their ranking algorithm, Google takes into account the age of a domain, as well as the history of a domain and the age and quality of links pointing to it. Sites that are new to the Internet take a while to build up “trust rank” and link history in Google. So you’ll sometimes see older, well-established sites that don’t appear to be optimized out-ranking their younger optimized competitors for target keywords.

Make sense?

Microhoo is another step closer

Has anyone else been following the drama unfolding at Yahoo this week?

A battle of wills between a major shareholder, Carl Icahn, and the Yahoo board of directors has seen Microsoft take a step closer to a Yahoo acquisition. The in-fighting has seen board members step down, new ones get appointed and the majority of them having to stand for re-election when the company holds it’s Annual General Meeting on August 2.

Read the whole saga in my latest blog post at SiteProNews.

Q and A: Do Ask and Lycos use and/or in default searches?

QuestionDear Kalena…

I am trying to find info about some search engines, but it is extremely difficult. With Ask.com and Lycos, are their default searches and or or – or are they both? Other sites seem to have the info available somewhere, but these two – arrrggghhh!

Thank You


Dear Leah

In the case of Ask.com, the default search is “or”. You can tell this by doing a search for “fish chips”. You’ll see that Ask throws up results for “fish chips”, “fish & chips” and “fish and chips”. Learn more about Ask’s Web Search works here.

Do the same search at Lycos and you’ll see results like “fish & chips” and “fish ‘n’ chips” as well as “fish and chips”, suggesting that Lycos also uses “or” as their default search.

Hope this helps!

Search Industry Job of the Week: SEM Coordinator

Job Title: SEM Coordinator, Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: Bridgevine
Location: Atlanta, Georgia
Date Posted: 9 July 2008
Position description:

Bridgevine, Inc. provides a marketing solutions platform for digital services and related products. Residential and business customers use Bridgevine’s cutting edge e-commerce web sites and seamless shopping cart to search for, evaluate, and buy services from more than 500 service providers.

A privately held, venture backed company, Bridgevine was formed in 2003 as Broadband National and offered a solution to a fragmented and confusing broadband marketplace.

Since its inception, the company’s focus has broadened and millions have used its platform to buy digital services including, but not limited to Internet connectivity, voice, video, hardware and content. Armed with a proprietary broad based e-commerce platform, a growing base of traffic, and a highly motivated team, Bridgevine’s vision is to sell more digital products to more people more efficiently than anyone else.

They are a very fast growing company with a healthy balance sheet and a clear path to profitability. For those who strongly desire to be part of an exciting success story, and who aren’t afraid to work for it, now is the time to join them.

This position reports to the PPC Manager and will coordinate marketing projects and online messaging on the internet in relation to the marketing of digital services. Bridgevine are looking for a highly analytical and organized individual to help manage their daily PPC efforts across multiple search engines. The candidate will be responsible for optimization of keyword campaigns, budgeting, ad copy, and creating new accounts; research and compare leading SEM practices and strategies including keyword discovery, ad copy creation, and landing page optimization. Provide positioning strategy and competitive awareness in addition to detailed reporting on data analysis with the ability to make placement decisions and correctness.

Responsibilities include, but are not limited to the following:

  • Implement web based marketing programs and online marketing message/value propositions.
  • SEM management and reporting of Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter.
  • Construct, test, implement, and update front facing ads to consumers.
  • Coordinate development of web-based marketing messages for web sites, emails, banners, landing pages, and electronic collateral.
  • Weekly and monthly analysis reporting of marketing campaign effectiveness.


  • Associates degree in a related field is required. However, a Bachelors degree is highly desired.
  • 2-4 years in marketing message, collateral, campaign presentation and reporting required.
  • 1-3 years of online marketing experience.
  • High proficiency in Excel and PowerPoint for reporting and analysis
  • Professional attitude and presentation required.
  • Excellent verbal and written communication skills.
  • Strong organizational and project management skills.
  • Basic knowledge of HTML a plus.

Benefits Summary:

Bridgevine offers a comprehensive benefits package including: health, dental life and disability insurance, flex spending, 401k, PTO and holidays; business casual dress code. This position will offer a competitive base salary as well as stock options.

To apply, please send a cover letter and resume to careers[at]bridgevine.com or fax to 772.316.1004. Please reference the job title in any communication you may send.

Salary range: Unknown
Closing date: Unknown
More info from: [www.bridgevine.com]
Contact: Send resumes to careers[at]bridgevine.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Winner of $10K SEM Scholarship Competition Announced

Marketing Pilgrim SEM ScholarshipCongratulations to Linda Bustos for winning the 2008 Marketing Pilgrim’s Search Engine Marketing Scholarship with her article entry 8 Stupid Things Webmasters Do to Mess Up Their Analytics.

Well done also to the other four finalists:

Linda has won a USD 10,000 prize package consisting of training, subscriptions, consulting, books, an Amazon gift certificate and broad online exposure for the winning article.

Great stuff!