Monthly Archives: May 2013

Fast Five in Search – Week 19, 2013

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fast-fiveThe SEO industry is changing, but it’s expanding too. This week’s fast five discusses subtle and not-so-subtle industry changes, new frontiers and how to make the most of emerging opportunities.

1) Why We Just Can’t Be SEOs Anymore – Whiteboard Friday by Rand Fishkin               In this post Rand takes the bull by the horns and asks where the trend to rebrand SEO into ‘inbound marketing’, ‘online marketing’, or ‘web marketing’ has come from?  

2) Case Study: How Content Marketing Saved this Brick-and-Mortar Business by Beth Hayden                                                                                                                               This is a great blog post about the power of content marketing for just about any business! If a blog can save a failing swimming pool shop, it can become a welcome boost for many industries…

3) The 5 Cornerstone Values that Build an Authority Online Presence by Sonia Simone Ever wondered why some websites exude authority? What makes a site instantly engaging? Sonia reveals how the power of the author’s voice shines through and becomes an authentic presence online.

4) Why Does SEO Take So Long? By Chris Sparks                                                      Bookmark this post to share with a client when they inevitably ask this question. Chris takes us through the basic elements of an effective SEO strategy and why ‘time is of the essence’.

And for something a bit different…

5) How to Accomplish More by Doing Less by Study Hacks                                                   I know this isn’t strictly about SEO, but since so many of us spend our daysjuggling several things at once, this post offers some great wisdom about the creative power of focus and attention.

Happy reading!

*Image courtesy of Threadless

Search Industry Job of the Week – Online Marketing Manager

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Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

RESPONSIBILITIES

  • Manage against marketing calendar and launch display marketing campaigns
  • Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
  • Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • Provide some account management for marketing/affiliate partners
  • Pitch marketing/distribution programs to potential partners

QUALIFICATIONS

  • Bachelors Degree
  • 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
  • Understanding of online marketing, knowledge of online sales a plus
  • Ability to build reports, analyze data and summarize findings for executive team
  • Understanding of email and social media marketing techniques
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment
  • Strong written and oral communication skills
  • Strong organizational skills a must
  • Self starter and team player
  • Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from: http://dailyburn.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 18, 2013

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fast-fiveThis week’s Fast Five is mostly about social media – its possibilities and difficulties – but there’s a little SEO thrown in as well.

1) Google Plus: Bridging the Gap by Sarah Hill                                                                  The combination of a growing trend called Human Media and the development of Google + Hangouts, is fundamentally changing the possibilities of human communication. Thanks to Google + Hangouts, events can now be shared in real-time – anywhere a suitable internet connection exists. Sarah says, “Say goodbye to the culture of “likes” and hello to a culture of open dialogue that allows for publically debating issues, norms and beliefs right in front of your eyes.”  

2) How to Avoid Blogging Burnout by Sujan Patel                                                           Starting and maintaining a blog is worth the effort, but is it best to do it yourself, train existing staff or outsource? Sujan outlines all the possibilities for those who are thinking of starting a blog, or are looking for a new way to maintain an existing one.

3) Is Social Media Bad For Your Phone? By Corey Geer                                                     I’m going to show my two teenage daughters this post. Mobile search devices have increased our consumption of social media significantly. With teenagers this is even more so. This infographic outlines the numerous effects all this consumption may be having on our health and wellbeing.

4) What Every Graduate Should Know About SEO and Why by Kylie Olsen            Graduate programs in media and communications are not always adequate when it comes to preparing students for the changing environment of online communications – particularly SEO. One considered the domain of those with a technical bent, basic SEO is becoming a must in every communicator’s toolkit. This is a good catch-up-on-the-basics SEO post.

And finally for a bit of fun…

5) 6 Interesting Facebook Tricks You Might Not Know by Kristel Cuenta                          This is a fun post which provides ways to insert code that will modify the way Facebook updates are displayed on your business pages or profiles.

Happy reading!

*Image courtesy of Threadless