Monthly Archives: April 2013

Fast Five in Search – Week 15, 2013

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fast-fiveWe have another eclectic bunch of posts for you this week – from the history of the internet, to SEO from a newby’s perspective. Enjoy…

1) A History of Social Media by Copyblogger.com                                                                All you infographic fans out there will love this visual portrayal of the history of social media. From the world’s first email, to the plethora of digital channels we enjoy today, this post shows how dramatically the world of communications has changed in 40 years.

2) 33 Link Building Questions Answered by Rhea Drysdale                                              Link building has changed dramatically in recent years and Rhea has taken the time to answer many of our questions regarding the dos and don’ts of link building – post-penguin. Thanks Rhea!

3) Claiming Google+ Authorship and Publisher Markup for SEO by Navneet Kaushat    Most content creators are keeping a close eye on Google+ Authorship and this post adds another layer to the cake. Google Publisher markup is another way to get your content identified and your website noticed. This post contains a bit of code, to make implementing these changes into your website nice and easy.

I’ll finish off with a couple good back-to-basics style posts…

4) The Forgotten Art of Creating Good Title Tags by Andy Williams                                  This post reminds us all shy title tags are still an essential element of Search Engine Optimization. Andy’s clear advice regarding the essential elements of a good title tag, is worth bookmarking.

5) SEO From a Newby’s Perspective by HappyBrooke                                                          This is a good fun post to remind us all what it is like to enter the field of SEO for the first time. Like any industry, if we’ve been in it for a while, we can forget what it may be like for newcomers – who are just branching or starting out. A good post to refer to anyone who might be thinking of taking the plunge into SEO.

Happy reading!

*Image courtesy of Threadless

 

 

Search Industry Job of the Week – Manager SEM

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Job Title: Manager SEM
Job Reference: 22858
Position Type: Full time
Name of employer: Expedia North America
Location: USA – WA – Bellevue
Date Posted: 21 March 2013
Position description:

If you love travel, you will love Expedia. If you are looking for a challenging, rewarding, intense yet progressive environment, then you will love Expedia Paid Search. There’s no bigger, more fun industry than Travel. There’s no bigger, more fun travel company than Expedia. Search Engine Marketing is a challenging business and they wouldn’t have it any other way; otherwise, they’d be bored.

Expeida is the place to:

  • Work in an entrepreneurial environment
  • Hone quantitative and qualitative skills
  • Make a big impact
  • Never get bored, always be challenged

They are growing their world class Search Engine Marketing team (“SEM”) and are looking a manager to lead their Canada and Latin America SEM team.

Responsibilities:

  • Lead efforts to collaborate, innovate, build strategies and create new business opportunities for SEM
  • Work with the global operations team to develop new trading strategies & processes to drive transactions and profit for the business
  • Work with other marketing channels, product and regional teams to develop business goals and targets
  • Help drive marketing contribution worldwide

Qualifications, Work Experience and Education Guidelines:

  • 4-5 years experience required (specific e-commerce, travel industry, marketing experience a plus)
  • Bachelor’s degree required
  • Strong analytical skills, including data manipulation and financial analysis skills
  • Strong communications skills (written and oral)
  • Ability to excel in a fast-paced environment
  • Passion for creative writing a plus
  • Comfort with Microsoft Excel and PowerPoint

About Expedia, Inc.

Their mission is to revolutionize travel through the power of technology.

Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit http://bit.ly/expediabrands to learn more about their travel brands.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I-9 to confirm work authorization.

Relocation Provided: Yes
Use your LinkedIn Profile to help you apply faster!

Salary range: Unknown
Closing date: Unknown
More info from: Expedia Career
Contact: Send resumes via online form to: Expedia Career

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 14, 2013

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fast-fiveThis week’s Fast Five has a bit of fun, some social media advice and a sprinkling of content marketing wisdom thrown in for good measure!

1) Top 10 April Fools Day Jokes for 2013 by John Rampton                                             This is a fun post for obvious reasons! If you missed all the fun on April Fools Day, this post will catch you up. I wouldn’t mind a set of those augmented reality glasses!!

2) 5 Steps to Facebook Authority – Whiteboard Friday by Lauren Vaccarello                       A friend of mine asked me about advertising on Facebook the other day and I had to admit I didn’t really know much about it, so this post was a welcome find. Lauren has a great down-to-earth style and no prior knowledge is assumed (except that you already have a Facebook profile or page of course). Thanks Lauren!

3) The Marketing Value of YouTube by Phil Nottingham                                                    How many times have you been asked about video marketing and whether or not to add a YouTube channel? This is a great post to bookmark and refer clients to. Whether it’s ‘preroll’ advertising content, or a Red Bull-style marketing campaign, Phil describes the pros and cons of using YouTube as part of your overall marketing strategy.

4) How to Consistently Write 1000 Words a Day by Shrinivas Rao                                        I liked this post because it contains solid advice which can be applied to anything that requires consistent effort and commitment. So for all you content marketers out there (or if you’re secretly writing a book) this is a great post to refer back to when you hit writer’s block or find yourself in a habit of procrastination.

And finally…

5) Making Your Online Marketing Work: Sharpen Your Focus on This One Thing by Barry Feldman                                                                                                                                    I realise this makes two copywriting posts in one week, but, I think it’s worth it. How many sites have you landed on only to be bored by their copy and not sure why? This post will tell you why. You know what they say… what’s true on the page is true in life (or something like that).

Happy reading!

*Image courtesy of Threadless