Monthly Archives: June 2008

Search Industry Job of the Week: Online Marketing Manager

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Job Title: Online Marketing Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Quantum Blue 
Location:  Colorado Springs, USA
Date Posted: 14 June 2008
Position description:

Quantum Blue are looking for a driven and passionate Online Marketing Manager to grow their affiliate marketing operations and facilitate increasing campaign performance. This person should have a personal passion for Internet marketing trends, work effectively within a team environment and be comfortable functioning in a highly self-directed manner.

The ideal candidate would have a background in e-mail marketing. They would follow the latest trends and best practices, and have knowledge of successful strategies used by other companies in this space.

Responsibilities:

  • Develop, execute and analyze e-mail campaigns.
  • Manage design, development, and production of all necessary creative materials to support marketing efforts.
  • Ensure compliance to CAN-SPAM and ISP anti-spam requirements for all e-mail campaigns.
  • Monitor and report on key success metrics associated with each campaign.
  • Design or creative development and advertising copywriting.
  • Interface with engineers to ensure highest ‘inbox’ penetration.
  • Continually analyze and look for ways to improve campaign performances.
  • Facilitate business development & expansion into other marketing avenues.
  • Willing and eager to put in extra hours as needed.
  • May be some travel to trade shows and events.

Qualifications:

  • Strong analytical and statistical reporting skills.
  • Fanatical attention to detail and organization.
  • Experience managing and developing online marketing programs.
  • Great interpersonal skills and command of English language.
  • Exposure to web site creation including content management and programming.
  • Ability to deliver projects and achieve targets independently and proactively.
  • Distinctive problem solving and analytical skills – ability to synthesize appropriate business intelligence from information along multiple dimensions.
  • Detailed understanding of affiliate marketing, e-mail marketing, SEO, SEM, PPC.
  • Proficient with Microsoft Office (Word, Excel, Outlook, PowerPoint).
  • Strong entrepreneurial spirit and “can-do” attitude.
  • Ability to thrive in a flexible, fast-paced and growth-oriented environment, while maintaining a sense of humor and a positive, solution-oriented approach.
  • Internet Marketing Degree, or MBA with focus on marketing, or similar/relevant field preferred.

Note:

  • Their new workspace is being built-out in North Colorado Springs right off I-25 & Gleneagle exit.
  • Qualified applicants should send a resume and cover letter to: hr[at]qblueinc.com

Salary range: Unknown
Closing date: Unknown
More info from: [www.qblueinc.com]
Contact: Send resumes to hr[at]qblueinc.com

For more search industry job vacancies visit: Search Engine College Jobs Board

5 Days Left to Register for SEO Workshop

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Did you know? There’s only 5 days left before my SEO Training Workshop in Sydney next week. Organizers tell me there are a few seats left so if you have been thinking about coming along, now’s the time to register and take advantage of the AUD 400 discount being offered to my blog readers.

You can register online or call City Desktop Training on (02) 9516 1715. See you in Sydney!

100 Awesome Blogs by Women

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girl powerJimmy Atkinson emailed me this week to let me know he had written a new blog post hoping to dispel the myth that SEO is a boys club. His post is a list of 100 Awesome Webmaster Blogs by and for Women that he personally put together to show how many women bloggers there are in the tech industry.

Jimmy’s list does indeed consist of some great female awesomeness, including

  • Laura Thieme
  • Lisa Barone
  • Kim Krause Berg
  • Donna Fontenant
  • Jill Whalen
  • Tara Calishaine
  • Scottie Claiborne
  • Jennifer Laycock

…to name but a few. So which blog is at the very top of the list? Yep, Ask Kalena appears at numero uno. How cool is that? And it’s got nothing to do with the fact that the list is in alphabetical order. Nothing at all.

Thanks Jimmy!

Search Industry Job of the Week: PPC Campaign Manager

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Job Title: PPC Campaign Manager
Job Reference #: BR-PPCMktg
Position Type: full time, permanent
Name of employer: Cyber Coders
Location: Walla Walla, WA
Date Posted: 9 June 2008
Position description:

Are you a SEO or SEM Specialist with a strong background in making strategic recommendations for PPC and Keyword Expansion? Can you improve Cyber Coders web site pages and do the research to beat their competitors?

If so, read on….

Cyber Coders are happy to assist you in relocating to an affordable, wine country locale in beautiful Eastern Washington State!

Cyber Coders are a thriving B2C Company with a top rated work environment and a challenging growth path for someone who can do more than just buy Google AdWords and Yahoo Search Marketing … someone who can look at their pages and come up with proven ideas to raise their rankings on all the search engines to ensure their traffic is high!

What is in it for you?

  • Competitive Base Salary.
  • Full Benefits with a Top 100 Rating of Companies to work for in the State.
  • Be on the Ground Floor of Revolutionizing our Interactive Marketing.

What you need to apply!

  • 1+ years of HEAVY SEO or SEM Experience with proven experience bringing sites to the top of Google, Yahoo, MSN, etc.
  • Strong understanding and passion for new technology.
  • Ace level Excel skills!
  • Demonstrated Success in a Web Campaign Optimization role!

Interviews are already underway, so, if you are a SEO or SEM Specialist… Apply Now!
Must be authorized to work in the United States on a full-time basis for any employer.

Salary range: $40,000 – $60,000
Closing date: Unknown
More info from: [softwareengineerjobs.cybercoders.com]
Contact: Send resumes to brooke.rinaldi[at]cybercoders.com

For more search industry job vacancies visit Search Engine College Jobs Board.

Q and A: Do I need to submit alternative descriptions for each search engine?

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QuestionDear Kalena…

I have recently optimized a friend’s website. The site was already listed with Google and Yahoo etc. I have noticed that since uploading the site a few weeks ago the new description and title for the home page is now listed and a few of the new page extensions.

In the SEO 201 course, you recommended submitting different listing descriptions for each search engine/directory. However, all the search engines are just using the title and description from each page they have listed.

1) Should I be listing pages not listed on the popular search engines or wait till the find them.

2) Should I only submit alternative descriptions where the site is not currently listed and do I only need to submit the home page?

With thanks

Peta

Dear Peta

You generally don’t need to submit sites to search engines as they will be discovered, provided there is at least one site pointing to them. But what you should make sure of is that each page on your site is being indexed. You can do this by creating an XML sitemap of your site and submitting it to Google via Webmaster Tools (also via Yahoo). More info is available at www.sitemaps.org.

Regarding different descriptions and titles – search engines will use whatever they think is the most relevant snippet from a page in relation to the search query. This could be taken from the title tag, the description or from the text on the page itself. You can control this to some extent by making sure each page on your site is optimized for a small range of target keywords/phrases so that each page has the opportunity to rank on it’s own merit.

When I talk about submitting different descriptions, I am generally talking about when submitting your site to niche directories and search engines that don’t automatically crawl sites to discover new pages.  If you use different descriptions for these submissions, you can easily track keyword referrals in your log files and recognize which sites are bringing you the most traffic. I hope this answers your question.