Search Industry Job of the Week – SEO Manager

Job Title: SEO Manager
Job Reference: 568-222
Position Type: full time
Name of employer: Defender Direct
Location: Indianapolis, Indiana, United States
Date Posted: 20 December 2012
Position description:

Defender Direct are looking for a SEO Manager to join their growing Marketing team to direct their SEO efforts. This individual will work with their customer facing websites in order to optimize SEO results.

Primary Responsibilities Include:

  • Work with current SEO Specialist to help develop technical SEO strategy and implementation for customer-facing websites
  • Hands-on optimization, including site structure, crawlability, indexation. Find and remove technical SEO roadblocks for greater visibility on key terms
  • Optimize inbound link placements and intra-site linking for maximum Page Rank distribution
  • Develop site code that Google will love

Required Skills

  • Proven success in growing organic traffic
  • Experience with online consumer acquisition marketing campaigns
  • Strong analytical skills
  • Strong understanding of web usability and site design
  • Ability to thrive in a fast paced work environment
  • Entrepreneurial spirit
  • Must be able to effectively work on multiple projects concurrently
  • Strong organizational and time management skills
  • Excellent written and oral communication skills
  • Ability to work in a collaborative team environment
  • Excellent problem-solving & interpersonal skills
  • Awareness of code efficiencies such as the reuse of common modules and identifies opportunities for request consolidation and/or reusability
  • Working knowledge of PHP, HTML, XML, JavaScript, CSS
  • Basic knowledge of mobile applications and mobile website development
  • Willingness to learn new development environments as needed

Required Experience

  • Bachelors Degree
  • 2-4 years web development experience (ASP required)
  • Well-versed in SEO related topics and trends

Salary range: Unknown
Closing date: Unknown
More info from: Defender Direct Careers
Contact: Send resumes via online form to: Defender Direct Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Google Gives the Gift of Panda for Xmas

‘Twas the week before Christmas and all through the web, people noticed their site traffic was at a low ebb.’

Yes, just in time for Christmas, Google has decided to rollout another Panda algorithm update, this one affecting 1.3% of search queries. According to Search Engine Land, this is the 23rd Panda update since the original Panda rolled out in February 2011.

You can see a handy timeline of all Panda updates on the Search Engine Land site.

Search Industry Job of the Week – Digital Marketing Associate

Job Title: Digital Marketing Associate
Job Reference: Unknown
Position Type: full time
Name of employer: Enova
Location: Chicago, IL
Date Posted: 13 December 2012
Position description:

Why work for Enova?

They’re proud to say that they work amongst the best and the brightest. They encourage collaboration between teams and in return they simply ask for their employees to be eager, driven and laugh at their jokes from time to time. Want to institute a new idea? Speak up! Want to take on a new challenge? Tackle it! Their open door policy and unlimited growth potential ensures that anyone can become a leader as long as they’re willing to put in the work.

Get a glimpse at some of the perks of being an employee at Enova…

  • Tuition reimbursement for those itching to get another degree.
  • Paid Sabbatical Leave for those needing some time to recharge.
  • Onsite perks! Our “Chill Hub”, haircuts, yoga sessions, manicures and massages.
  • Casual dress code means the freedom to wear jeans and flip flops.
  • They know you’re human and things come up! They can provide flexibility on hours depending on your role and the department needs.
  • Don’t have time for breakfast? Our kitchens are stocked with plenty of food options that are grab-and-go ready.
  • Working in the office super late? Dinner is on us.
  • Want to decorate your office? Fish tanks and bean bag chairs are encouraged.
  • Dry cleaning services available that will return your garments right to your door.
  • Prime downtown Chicago location.

If you thrive in an environment where you are constantly challenged, motivated, and have fun while working, read below to see if this position fits you. They look forward to reading your application!


  • Developing and executing Digital Marketing strategy across all businesses globally.
  • Aiding in the execution of paid search ad campaigns in Google, Yahoo, MSN and other engines, ensuring delivery within acceptable cost per conversion.
  • Development, testing, and roll-out (as appropriate) of new business-building tactics, such as: Facebook advertising, mobile PPC, YouTube PPC, Display retargeting, etc.
  • Developing and optimizing landing pages using A/B and multivariate testing methodologies to improve conversion rates.
  • Utilize PPC & SEO landing page multivariate testing programs.
  • Work effectively across marketing disciplines, and cross-functionally across the company, to understand and deliver on business requirements.
  • Perform other duties as assigned.

This position will involve working on this P&L website:


  • Bachelor’s degree in Marketing, Business or related field.
  • 3-5 years in Marketing.
  • technology/E-Commerce company with established relationships with buy-side and sell-side analysts a plus.
  • 2+ years experience in online marketing.
  • Prefer direct SEO and/or PPC experience.
  • Strong analytical and organizational skills and detail oriented.
  • Highly self-motivated.
  • Problem analysis and resolution.
  • Excellent interpersonal and communication skills.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes to: recruiting[at]

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Top Five Search Industry Blog Posts of the Week

Do you enjoy your morning coffee while sampling search industry news from your favourite blogs? We do.

So we thought – why not share our top five weekly favourites?

This week’s top five includes helpful info on: outreach emails, mobile marketing, duplicate content, link building, and social media campaigns gone wrong… Enjoy!

What Seperates a “Good” Outreach Email from a “Great” One? – Whiteboard Friday

Everybody’s doing it, but what seperates a “good” outreach email from a “great” one? What makes an “outreach” email – which is basically asking for a favour – stand out from the rest and connect with the reader?

Rand Fishkin from SEO Moz receives tonnes of emails every week from people hoping to make a connection with him and his hugely successful brand. Rand acknowledges the need for industry colleagues to assist each other, but says we need to keep things simple, be friendly without being pushy and be sure to offer something in return. In this post Rand describes the four key features of an outreach eamil that are sure to receive a favourable response.

SEO and Duplicate Content Issues that Hurt Google Traffic

This great post by Jill Whalen of High Rankings Advisor, is part of her promise to provide in-depth information about “SEO Killers” for 2013.

Duplicate content can easily creep into a site, either by accident or through mistaken SEO practices – such as building multiple landing pages which target different locations but have the same products. Jill draws upon her extensive experience as a 17-year Search Industry veteran to explain how to check for duplicate content, how to remove it and how to avoid it in the future.

The Broken Link Building Bible

The first thing I noticed about this post was the headline. Immediately I wanted to know – what’s “Broken Link Building”?

Russ Virante from Virante inc, describes it as, “a link building tactic where a marketer contacts a webmaster who has a broken link on his/her site and recommends one or more alternatives that include his/her target site.”

Sounds simple right? It is, on the surface. But like any effective link building strategy – it’s all in the detail.

Russ describes how to identify broken links on target sites using keyword research, methods of link extraction, 404 error checking and the importance of creating content that is worthy of being linked to. He also provides descriptions and links to a variety of tools that will help you in the process.

What Every Content Marketer Needs to Know About Mobile Marketing

Greg Hickman’s post on Copyblogger this week reminds us all to keep the power of “mobile marketing” in our attention when it comes to sharing content and making connections. According to Greg’s research, businesses that integrate a variety of mobile strategies generate the most leads, engagement, and sales.

In this post Greg describes four incredibly effective mobile strategies that can easily be  incorporated into any business. From harnessing the power of SMS, to ensuring landing pages have a clear and un-missable “call to action” button suitable for mobile devices – this blog post really got me thinking about how simple and direct content marketing needs to be in this increasingly mobile era.

Top Five Social Media Fails of 2012

I’ll finish this week’s ecclectic collection with this entertaining post about the power of social media to either enhance or detract from your brand.

Search Engine Journal’s Alech Barysevich has pieced together a noteworthy list of social media campaigns that did not turn out as their masters expected.



Search Industry Job of the Week – PPC Specialist

Job Title: Pay Per Click Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: ROI Revolution
Location: Raleigh, NC
Date Posted: 5 December 2012
Position description:

ROI Revolution is one of the fastest growing Search Engine Marketing agencies in the country with 151 clients spanning 8 countries. Their tightly-knit 45 person team provides a personal one-on-one service that’s unrivaled in the industry and, most importantly, they deliver results.

All employees receive dual-monitor PCs, free educational books from, a full kitchen stocked with free sodas, coffee and all kinds of goodies, and complimentary catered lunches in the office every Friday. They offer generous compensation commensurate with experience and excellent benefits including health, dental, vision, and 401k with a generous company match. Work hours are Monday through Friday from 8:30am to 6:00pm.

Essential Duties and Responsibilities

They have an immediate opening for an internet savvy and energetic team player who is a creative and proactive thinker to plan, manage and optimize successful PPC (pay per click) marketing campaigns. They are searching for a talented, creative individual with at least 12 months experience with paid search advertising to join their team.

Your responsibilities may include:

  • Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
  • Implement successful bidding strategies and effective keyword management.
  • Continually monitor, revise, and optimize ad text as necessary.
  • Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
  • Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
  • Performing other duties as assigned.

Education and Experience Requirements

  • Bachelor’s degree from an accredited university with an overall GPA of 3.2 or higher.
  • 12 months or more of PPC experience.

Essential Qualifications

  • Analytical and problem-solving skills to find solutions to various PPC advertising problems and prioritize work.
  • Self-starter with “can-do” attitude and strong work ethic.
  • Excellent phone ability; extreme internet and e-mail proficiency.
  • Strong knowledge of business and an excellent command of the English language, both oral and written.
  • Proficiency with Microsoft Windows 7 and Microsoft Office Suite.
  • Intermediate Excel skills.
  • Ability to type 50+ wpm.


  • Google Adwords Certification.
  • Knowledge of and experience with Google Analytics.
  • Professional leadership experience.


Generous compensation and benefits package commensurate with experience and ability.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to:

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.