This is a summary of Michael King’s presentation at Search Marketing Expo / Online Marketer Conference held in Sydney 1-2 May 2012.
Michael King is Director of Inbound Marketing at iPullRank and is also leading the expansion of iAcquire’s offering into on-page optimization and digital brand strategy.
Michael’s presentation is all about his favorite tools. He starts by saying he has 78 slides but only 20 minutes to present them so it’s going to be a FAST presentation. Here are the tools Michael uses:
Programming Tools
Code Academy – learn javascript
Udacity.com – learn python
On Page Analysis Tools
Web Developer Plugin for Chrome
Keyword Research Tools
Google Adwords API Excel Plugin by SEO Gadget
Content Ideas
Google Docs Tool by Seo Gadget
Spreadsheet Tools
Link Building Tools
Outreachr Bulk Domain Check Tool
Competitive Analysis Tools
Analytics Tools
Social Analytics WordPress Plugin
Audience Targeting Tools
Social Media Tools
Time Saving Tools
Infographics & Data Visualization Tools
Link Analysis Tools
Search Engine Ranking Tools
Staff and Freelancers
Phew! That’s a lot of tools. If you want to see some screengrabs or read more, Mike’s full slide deck can be downloaded from here.
A couple of my own favorite tools that weren’t in Mike’s list:
Copyscape – which enables you to search for stolen/scraped copies of your content on the web.
Raven Tools – which is a suite of time saving tools for a wide range of SEO / SEM tasks, including keyword research, link building, rank checking, reputation management and social media posting and monitoring. I’d be absolutely lost without this one!
Do you have a favorite Search Engine Marketing tool not in this list? I’d love to hear about it. Please share it in the comments.
