The next round of workshops I’m conducting for the Institute of IT Professionals (IITP) is on the subject of Social Media Marketing for Business.
This full-day workshop will show you step-by-step how to implement a social media marketing strategy for a business of any size.
Included will be real-life case studies, practical examples and clever ideas for using Twitter, Facebook, Google+, YouTube, LinkedIn and other social media channels that you can immediately adapt to suit your own requirements.
It will also include group analysis of existing social media strategies of willing attendees.
Whether you’re a marketer, content creator, IT manager, website coordinator or business owner, knowing how to reach your target audiences via social media is vital for any online business.
At the end of the course, attendees will be able to:
- Create an effective social media marketing strategy
- Distinguish between the major social media marketing channels
- Determine if social media is suitable for their business model
- Create a Twitter account for a business
- Create a Facebook account for a business
- Create a Google+ account for a business
- Create a YouTube account for a business
- Pinpoint the most important social media channels for their audience
- Understand the difference between effective and ineffective social media campaigns
- Understand basic social media business etiquette
- Understand how to use social media for reputation management, customer support and public relations
- Implement clever and effective social media marketing campaigns
- Understand how social media differs from blogging
- Understand how social media integrates with SEO and other marketing strategies
- Draft a corporate Social Media Policy
- Determine suitable goals for social media campaigns
- Accurately budget for social media campaigns
- Track social media campaign effectiveness and ROI
Below are the details and booking links for Wellington, Auckland and Hamilton events, so please share with anyone you know who might benefit from attending:
Social Media Marketing for Business – Wellington
Date: 28 April 2015
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre
Terrace 2, Levels 2 – 4
St John House
114 The Terrace
Wellington
Social Media Marketing for Business – Auckland
Date: 27 July 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland
Social Media Marketing for Business – Hamilton
Date: 4 August 2015
Time: 9:00 am – 5:00 pm
Venue: Wintec House Long Room
Gallagher Hub
Wintec City Campus,
Gate 5 Tristram Street
Hamilton
Social Media Marketing for Business – Wellington
Date: 8 September 2015
Time: 9:00 am – 5:00 pm
Venue: NZICA
Conference Room 2,
Level 7, Tower Building
50 Customhouse Quay
Wellington
Social Media Marketing for Business – Auckland
Date: 5 October 2015
Time: 9:00 am – 5:00 pm
Venue: CBD Office
Executive Boardroom
Level 4, 17 Albert Street
Auckland
Events for Christchurch and Dunedin are not currently booked, but can be arranged upon request by clicking the On Demand link on the pages above.
Hope to see you at one of these events.
