Q and A: What is social media optimization (SMO)?

QuestionDear Kalena,

I was just wondering if you could provide me with any information regarding SMO (Social media optimization). I have been researching and yet to find anything I could use.

Thank you


Dear Amanda,

The answer to your question is quite expansive and I can not possibly fit every thing into a single post. I would therefore try to give you an overview of social media optimization/marketing and leave you with a couple of pointers, and you can take the lead from there.

The year 2009 saw a lot of buzz about social media and was heralded as the year of social media marketing. Social media marketing dominated the list of digital marketing tactics and I can not foresee any reason why the trend would not continue. A lot of big names have jumped into the social media foray and many businesses have added social media optimization/marketing into their marketing mix.

As the name suggests, social media is basically communicating online or socializing as you would say in the real world. But it is not as easy it sounds and can be very overwhelming. So before you a take a dive into social media, here’s social media in plain English for you and why you need social media marketing.

It is common for people who are unaware of the intricacies of social media to label it a fad and showcase it as a sheer waste of time. It only holds true when you don’t know “what you want out of social media”. It is therefore quintessential to set the right expectations at the beginning of any social media campaign. Here’s a great rundown of what results you can expect from your social media campaign.

Going further, Shana Albert (the social media star) wrote a great guide on How to get started in social media. It may be a bit old but most of the information provided therein still holds true and will make for a good start. I would also like to point you to posts written by Jordan Kasteler and Lee Odden as they would answer most of your questions related to social media.

Common Questions with Social Media Campaigns
Answers to Social Media Questions You Should Know

And before I wrap up the post I would like to say that “Social media is here, now and it’s big – Don’t miss the boat!”

Further Reading:

16 Rules For Social Media Optimization Revisited

Hope it helps.

Saurav Verma
Kneoteric eSolutions

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