Job Title: Search Marketing Analyst
Job Reference: Unknown
Position Type: full time
Name of employer: Reprise Media
Location: New York
Date Posted: 12 October 2012
Position description:

Reprise Media is a results-driven digital marketing agency with expertise in search engine marketing, search engine optimization, and social media marketing. They employ a team of industry-recognized talent and apply an agenda of innovation to produce breakthrough results for their clients.

Position Purpose

Create compelling ad copy within search engine specs, with continued testing of creative appeals, messaging and brand positioning.

Responsibilities

• Generate and continually expand keyword lists to maximize campaign exposure to a target audience
• Create compelling ad copy within search engine specs, with continued testing of creative appeals, messaging and brand positioning
• Develop a spending strategy across keyword groups and engine partners
• Structure keywords into tactical management groups for maximum accessibility and accountability
• Daily bid-management per keyword/ad-group and general placement of client budgets
• Execute testing strategies across all major campaign assets or controls for success.Portfolio management of individual keywords at various CPC rates, set against various metrics and benchmarks of success
• Ensure that paid search campaigns are properly launched and maintained
• Traffic and implement production sheets for search engine partners such as Google, Yahoo! and MSN
• Set up campaign tracking using partners such as Atlas, SiteCatalyst, Coremetrics, and HitBox
• Maintain daily contact with vendor partners to monitor campaign changes.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies
• Generate and assemble internal reports, including front end data and backend accountability.
• Careful attention to salient metrics and price points
• Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Consistent quality-assurance (QA) of recently launched and ongoing campaigns

Skills & Qualifications

• Minimum 2-4 years experience working in interactive media (Prior experience at a search engine or interactive advertising agency will be strongly considered)
• Basic understanding of the Search Engine Marketing industry, including major players and supporting technology
• Ability to understand client goals and how they translate into media strategy when applied via online technologies
• Process oriented, with the ability to juggle many tasks concurrently. Time management skills are critical
• Ability to effectively communicate processes and tactics to internal team members
• Extensive knowledge of Microsoft Excel
• Quantitative analysis skills
• Bachelor’s Degree

Salary range: Unknown
Closing date: Unknown
More info from: http://www.reprisemedia.com/about/careers/search-engine-marketing-analyst/
Contact: jobs[at]reprisemedia.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Job Title: SEO Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: ROI.com.au
Location: Melbourne, Australia
Date Posted: 2 October 2012
Position description:

roi.com.au is rated Australia’s best performance-based search engine marketing consultancy, offering a comprehensive range of digital marketing solutions for Australian businesses. As Australia’s best SEO consultants, they have unrivalled experience in search engine marketing.

Founded in 2006, roi.com.au has grown at a remarkable rate and their continued growth has created a fantastic new opportunity for a SEO Specialist to join their Outsource Team.

Working within a small, dynamic team, you will provide SEO Support to the business by undertaking the following responsibilities:

• Link building and sourcing
• Setting up and modifying Google Places accounts
• Assisting the Team Leader to identify outsourcing opportunities for current business processes
• Review and analysis of work to measure effectiveness
• Reviewing accounts and being able to provide SEO advice where necessary
• Researching new industry methods / best practices and implemention

To be successful in this role, you will require:

• At least 6 months’ experience in SEO
• Experience in various CMS’s such as WordPress
• The ability to work to deadlines and hit targets in a dynamic, fast paced environment
• Excellent communication skills and a team focus.

If you are passionate about digital marketing and want to work for a company that will value your expertise and provide you with opportunities to develop, and have fun along the way, please submit your resume along with an application letter outlining your relevant experience and why you would be the best person for the job.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.roi.com.au/careers/
Contact: Apply via online form: careers{at}roi.com.au

For more search industry jobs, or to post a vacanacy, visit Search Engine College Jobs Board.