25 Percent Discount Coupon for Search Engine College

coupon code for Search Engine CollegeI just realised that I hadn’t yet shared this promotion on my blog so here we are.

If you’re a newsletter subscriber, you’ll know this already, but to celebrate the milestone of Search Engine College having enrolled students in 56 countries, we declared September to be Study Month. For the entire month of September, we have been offering a 25 Percent Discount on ALL our courses, including our popular multi-course Certification Pathways.

Study Month came about after the fantastic response to our CRAZY Day Sale in July. Many of our readers contacted us, asking if we could offer specials on courses other than our Search Engine Optimization Starter. We listened to your feedback and decided to celebrate Study Month with 25 PERCENT off any / all courses at Search Engine College.

You read correctly! If you order ANY course/s from us in September and use the Coupon Code – STUDYMONTH you will receive 25% off your shopping cart total. That’s 25 percent off the total amount in your cart, so the more courses you add, the more you save.

Remember – the coupon is only valid until midnight on 30 September 2012, but your course key is valid for 12 months from the first day you enter it, so even if you don’t have time to study now, you can lock in your savings and study when it suits you.

But you’ve got less than 72 hours to take advantage of the discount so get cracking before the coupon expires. Be sure to read the instructions for using the coupon.

Happy Savings!

Search Industry Job of the Week – SEM/Paid Search Specialist

Job Title: SEM Paid Search Specialist
Job Reference: Unknown
Position Type: full time
Name of employer: Dac Group
Location: Purchase, NY
Date Posted: 2 October 2012
Position description

Dac Group are looking for an SEM/Paid Search Specialist to research, implement, manage, and report on large corporate and enterprise level paid search campaigns.  This position will be located at their office in Purchase, New York.


  • Monitor and manage multiple client campaigns as they relate to program goals and objectives.
  • Proactively expand and improve ad campaigns based on client goals.
  • Provide ongoing analysis of paid search campaigns, visibility and traffic metrics.
  • Conduct keywords research and additions to new and existing campaigns.
  • Conduct adcopy adjustment and testing according to best practice.
  • Management of complex landing page environments for ads, 1000+ landing pages.
  • Regular and ad-hoc reporting on campaign status to senior management, account team.
  • Support account team on client calls with technical campaign informatio.
  • Documentation of agency “Point of View” for campaigns and SEM technologies.


  • Minimum of four (4) years of paid search/SEM marketing experience.
  • Experience working with large campaigns (i.e. multiple thousands of keywords, ad copies and budgets of +$500k PA)
  • Detailed experience with search engines such as Google, Yahoo!, and Bing.
  • Keyword research and experience estimating campaign size and budget.
  • Detailed report creation for paid campaigns.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects at one time.
  • Strong attention to detail, problem solving, and time management skills.
  • Ability to work in a team and cross-team environment.
  • Knowledge of HTML and other Web scripting languages
  • Knowledge of online marketing metrics.
  • Ability to prioritize under pressure in a very fast paced environment.
  • Fluency in French as well as English is a strong asset.

If you think this is the right opportunity for you, please send your resume and cover letter to: jobs[at]dacgroup.com, quoting ‘SEM – NY’ in the subject heading.  While they appreciate the interest of all applicants, only those that match our selection criteria will be contacted.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.dacgroup.com/job-posting/sem-paid-search-specialist-ny
Contact: jobs[at]dacgroup.com, quoting ‘SEM – NY’ in the subject heading.

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – SEO Manager

Job Title: SEO Manager
Job Reference: Unknown
Position Type: full time
Name of employer: 360i
Location: New York
Date Posted: 21 September 2012
Position description:

360i is looking for an SEO Manager who will translate clients’ business goals into successful search engine optimization strategies, perform technical site analysis, competitive/keyword research, and link analysis. You will also be responsible for optimizing various site elements, including site structure, link popularity and copywriting and developing ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts. You will also collaborate with Client Services and Media departments to feed SEO-specific findings into broader online media strategy.

About 360i – Over a Decade of Digital Innovation

They’re a next generation digital agency rooted in innovation and drive. They don’t walk; they run. They don’t follow; they lead. They dream, and then they do. Their ideas are big, but their results are bigger. Bigger still is their collective pursuit of positive change – the innovations that will move their industry forward in new and exciting directions.

The digital world changes fast — and their employees are just as dynamic. Their backgrounds and strengths are diverse, yet they’re all fueled by an innate curiosity that inspires them to blaze new trails and a shared belief in the power of the web to forge deeper relationships between brands and consumers. If you’re sharp, creative and forward-thinking – and if complacency isn’t in your vocabulary – drop them a line. It takes a special kind of person to work there, and they hope that’s you.


  • 3+ years experience with search engine optimization strategies and at an agency is a plus
  • BA/BS in Information Technology, Information Systems, MIS, eCommerce, Computer Science or related discipline.
  • The ideal candidate will have at least 3 years exposure to technical production of websites, or web-related projects including programming comprehension of HTML, JavaScript, ASP, PHP, Cold Fusion, .NET and Perl
  • Strong communication skills (written and verbal), interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment
  • A strong customer service orientation and the ability to form customer relationships are a necessity
  • Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
  • Effective troubleshooting and problem-solving skills
  • Ability to quickly and clearly examine algorithmic best practices, opportunities and solutions that are applicable to a site property. .
  • Solid understanding of shopping & comparison search engines, data feed creation, local search, spec requirements, implementation issues, and QA for various uploads.
  • Proven ability to help larger team implement and push ongoing strategic projects for algorithmic growth.
  • Shows continued effort to develop technology skill sets or qualifications.
  • Stays current with industry best practices and search engine technologies.
  • Lead internal task forces, forge partnerships and or new product development
  • Participation in creating white papers, POV’s, blog posts, or industry thought leadership.
  • Help oversee growth and mentorship of other junior team members.
  • Potential for speaking at industry conferences and events
  • An equivalent combination of education and experience may be considered

Salary range: Unknown
Closing date: Unknown
More info from: 360i careers
Contact: Apply via online form: 360i careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Paid Search Director

Job Title: Paid Search Director
Job Reference: 7772
Position Type: full time
Name of employer: Catalyst online
Location: New York
Date Posted: 13 September 2012
Position description:

The Paid Search Director is expected to demonstrate strong consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results. This role includes developing and managing effective delivery strategies based on known client’s business objectives. Detailed tasks include managing the strategy and planning of paid search accounts, managing the launch of each program, guiding the optimization to meet specified performance objectives, and managing client expectations and communications throughout the duration of the engagement.

Account/Category Management

  • Develop a strong understanding of the client’s products, competition, industry, marketing goals and objectives
  • Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category
  • Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews
  • Be responsible for all client budgets and ensure they are being spent effectively and as scheduled
  • Closely manage project plans, launch plans, their scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

Team Management

  • Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting
  • Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level
  • Coordinate strategies with internal teams (ADs, CIS, Organic) to develop fully integrated campaigns
  • Collaborate with client teams and agency partners to ensure client goals are met, while protecting Catalyst assets
  • Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
  • Participate in the training, individual development, on-boarding and mentoring of staff
  • Track team paid time off, and approve timesheets

Paid Search Practice Innovation

  • Think creatively and develop innovative tactics and offerings to advance the paid search practice
  • Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs
  • Stay current with industry trends, best practices and discusses potential impact with team on client work
  • Create POVs, best practices, and assist in developing process documents
  • Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
  • Provide support to Finance Department for billing and search engine invoicing

Skills/Experience Required

  • 4 year college degree or equivalent work experience required, graduate degree a plus
  • 5+ years of experience in paid search engine marketing, agency experience preferred
  • Ability to think strategically and drive solid results to grow the business
  • Strong data analytics and strategy background
  • Proven team leadership and management experience
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Exceptional oral, written, presentation and communication skills
  • Excellent interpersonal skills and an eagerness to work as a member of a team

Personality Profile:

  • Consistent
  • Diplomatic
  • Creative
  • Process and deadline driven
  • Effectively persistent
  • High integrity
  • Team player
  • Self-directed/motivated
  • Flexible and adaptable
  • Resourceful and results-oriented
  • Sense of urgency
  • Intellectually curious
  • Enthusiastic, energetic, passionate

About Company:

When was the last time you had fun at work? It is a great time to join Catalyst Online. Get all the benefits of working with Fortune 1,000 clients in a small-agency environment. Not only do they take pride in what they do, they have fun. Your creativity and energy are what they need. Enjoy coming to work.

Catalyst, located in Newton, MA, New York City, NY, Seattle, WA, and Toronto, Canada, is a leading search engine marketing firm with fifteen years of experience in the search industry. They are the search agency of record for many of the world’s top companies, including P&G, Microsoft and Novartis.

Catalyst is part of GroupM. GroupM is WPP’s consolidated media investment management operation, serving as the parent company to Maxus, MEC, MediaCom, Mindshare, Catalyst, Xaxis and M80.  WPP is the world leader in marketing communications services, with 158,000 employees around the globe, www.wpp.com.

Catalyst has succeeded in building an energetic, positive and comfortable work environment that cultivates creativity and innovation. They are always looking to attract smart, hardworking professionals to drive business results for their clients.

Salary range: Unknown
Closing date: Unknown
More info from: Catalyst Careers
Contact: Apply via online form: Catalyst Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Microsoft Rebrands adCenter to Bing Ads

Bing AdsThis week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads.

The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies to manage multiple accounts, similar to the My Client Center offered by Google AdWords.

As part of the rollout, the Microsoft Network has been renamed the Yahoo! Bing Network. Some of the new features include Editorial Exceptions and the Exceptions API, which allows advertisers better control over requesting exceptions to resolve editorial disapprovals more quickly.

If you’re an existing Microsoft adCenter customer, you don’t need to do anything – your interface has automatically been updated. If you are new to Bing Ads, you can sign up here.