I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics.

Today I was searching online for the latest social media usage statistics to incorporate into a presentation I am giving and I stumbled upon this brilliant infographic put together by OnlineMBA.com.

Click on the image for a larger view:

Here are the highlights:

Social Media Usage:

• More than 66%of adults online in America are connected to one or more social media platforms.
• 67% of Americans use social media to stay in touch with their friends.
• 64% of Americans use social media to stay in touch with family.
• 50% of Americans use social media to reconnect with old friends.

Facebook:

• Facebook has 845 million active users.
• The average Facebook user has 130 friends.
• The average Facebook visit lasts 23 minutes.
• 46% of Facebook users are over the age of 45.
• 57% of Facebook users are female (43% male).
• 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
• 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).

Twitter:

• Twitter has 127 million active users.
• 13% of Internet users also use Twitter.
• 33% of Twitter users are over the age of 45.
• 54% of Twitter users use Twitter on their mobile devices.
• 36% of Twitter users tweet at least once a day.
• The average visit on Twitter lasts for 14 minutes.
• 59% of Twitter users are female (41% male).

Google+:

• Google+ has had 90 million unique visitors.
• Google+ users are 71% male.
• The most common occupation of a Google+ user is an engineer.
• 44% of Google+ users are “single”.

Pinterest:

• Pinterest has had 21 million unique visits.
• The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
• The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
• 82% of Pinterest users are female (18% male).
• The average Pinterest visit lasts 17 minutes.

LinkedIn:

• LinkedIn has 150 million registered users.
• 75% of LinkedIn users use it for business purposes.
• There are 2 million companies on LinkedIn.
• 50% of LinkedIn users have a bachelors or graduate degree.

So as suspected, Facebook users are the biggest time wasters. Puts a new perspective on the value of Facebook advertising though, doesn’t it?

Spread the joy!