Earlier this month, the team over at Search Engine Land updated their brilliant Periodic Table of SEO Success Factors.
Now in it’s 3rd edition, the table is a fantastic SEO resource and one of the few items on my Ubuntu desktop that gets regular eyeball attention. Content is divided between on-page and off-page factors and clearly color-coded to make it visually intuitive, with relevancy weight ranging from -3 to +3.
The new edition references new factors of SEO importance including vertical search, Direct Answers and HTTPS, with mobile friendliness and structured data acquiring a relevancy weight increase in line with recent Google updates.
The idea behind the table is to highlight tasks within the SEO process and to act as a visual reminder about what is most important and what areas to focus on for clients.
Danny Sullivan describes the goal and philosophy of the table:
“Our goal with the Periodic Table Of SEO is to help publishers focus on the fundamentals needed to achieve success with search engine optimization. This means it’s not about trying to list all 200 Google ranking factors or detail Google’s 10,000 sub-factors. It’s not about trying to advise if keywords you want to rank for should go at the beginning of an HTML title tag or the end. It’s not about whether or not Facebook Likes are counted for ranking boosts.
Instead, the table is designed to broadly guide those new to or experienced with SEO into general areas of importance. Title tags are generally important. Think about making sure they’re descriptive. Social sharing is often generally seen as good for SEO. Aim for social shares, without worrying about the specific network.”
While not exactly a cheat-sheet, my SEO students at Search Engine College tell me it is their favorite resource for assignment preparation, so that’s a pretty good endorsement.
The Table can be downloaded as a PDF in large or condensed format, or you can grab the code to embed the infographic directly into your web site.