Search Industry Job of the Week – Head of SEO

Job Title: Head of SEO
Job Reference #: Unknown
Position Type: full time
Name of employer: ZocDoc
Location: New York, NY
Date Posted: 24 July 2012
Position description:

Do you love everything about the web and search engine optimization? Have you worked on international SEO? Are you passionate about looking at web metrics and wish you could leverage your web skills to impact them? If so, this is your dream job.

ZocDoc’s website and SEO Team is exploding, and ZocDoc needs an experienced SEO professional to help them grow even more. They are looking for someone who is technical, results-oriented, and has a demonstrated track record of driving organic traffic to an enterprise site.

ZocDoc value curiosity, passion and the ability to follow-through over degrees and certifications. They are building a top-notch search marketing team and are looking for the right individual to join their already-awesome and growing marketing team.

They need someone who:

  • Is excited to thrive in a dynamic, fast-paced, creative environment.
  • Has experience interfacing with multiple key stakeholders (Development, Design, UX, Content, PR, etc.).
  • Has first-hand experience with planning, constructing and running SEO internationally.
  • Can conceptualize, define and execute a strategy for long term white-hat link building strategies.
  • Has a deep understanding of on-site optimization (keywords, titles, schema, re-directs, internal linking, architecture & other ranking factors).
  • Wants to work within a marketing team that understands and respects SEO.
  • Is motivated by working towards career growth and leading large scale SEO projects.
  • Wants to work on stuff that matters, have fun, and get paid well for doing it.

You will receive:

  • A competitive salary (obviously).
  • Health benefits.
  • An incredible team of friendly, smart and supportive people.
  • Catered lunch.
  • The opportunity to reach out and help your fellow citizens by doing what you do best.

If this sounds like the perfect gig for you, in lieu of a cover letter please tell them where you get your daily SEO news.  Want to get to the top of their list?  Tell them about your experience in international SEO.

Salary range: Negotiable
Closing date: Unknown
More info from:

For more search industry jobs, or to post a vacancy visit Search Engine College Jobs Board.

Search Industry Job of the Week – Paid Search Manager

Job Title: Paid Search Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Rosetta Marketing
Location: Cleveland, Ohio
Date Posted: 16 July 2012
Position description:

Rosetta Marketing are actively seeking a full-time Paid Search Manager who is a self-motivated, entrepreneurial, outgoing individual with a minimum of 5 years of direct working experience in paid search campaign management.


The successful candidate should be looking to learn, grow, and succeed in a fast-paced business environment. This position includes the following responsibilities:

  • Lead and mentor a team of paid search professionals including Campaign Managers and Strategists
  • Leading paid search strategy for client engagements
  • Create and maintain project plans to update clients on status of campaigns
  • Proactively make strategic campaign recommendations to clients
  • Utilize bid management tools and data modeling to maximize the effectiveness of paid search campaigns
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Generate and deliver performance reports to clients on an ongoing basis
  • Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations
  • Manage client budgets to ensure proper allocation in accordance with campaign contract terms and project goals
  • Exceed client expectations and performance goals on daily basis


  •  A minimum of 5 years’ experience managing paid search campaigns for Fortune 1000 companies
  • Managing and mentoring junior level resources
  • Bachelor’s degree with interest or emphasis in communications, marketing, advertising, computer science, or related field
  • Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment
  • Experience with keyword research, keyword research tools, and keyword selection
  • Excellent verbal, written and presentation skills
  • Advanced knowledge of Excel and desire to use it
  • Excellent organizational skills and an ability to manage multiple simultaneous projects
  • Experience managing shopping comparison engines is a plus
  • Industry experience in retail, consumer products, financial services, or hospitality is a plus.

Salary range: Unknown
Closing date: 15 August 2012
More info from:
Contact: [email protected]

For more search industry jobs, or to post a vacancy, visit Search Engine Jobs Board.

Free AdWords Credit Vouchers for Search Engine College Students

Hey everyone

We were accepted into the Google Engage for Agencies program last month and as part of that status, we are now able to distribute vouchers for AdWords credit to all our Search Engine College students.

If you are a current or past student of Search Engine College and you would like to receive a Google AdWords credit voucher to the value of USD 75 – please contact me either via the in-course message system, or via our online Contact Form quoting your name, your student number and/or the date you signed up as a student.

There is a catch though – vouchers are only redeemable for new AdWords accounts or accounts that are less than 14 days old. If you are a PPC student, the voucher can be applied during the AdWords account set up process that you go through as part of your lesson material.

If you are not yet a Search Engine College student, never fear – sign up and you will be issued with a voucher at some point soon after your enrollment.

Happy spending!


Marissa Mayer’s shock move from Google VP to Yahoo CEO

Marissa Mayer has the ballsThe Twitterspehere has been aflame for the past hour with the breaking news that Google’s Vice President of Search Products and User Experience, Marissa Mayer has been announced as Yahoo’s new CEO.

News of another Yahoo CEO was nothing out of the ordinary –  they’ve had 5 CEO changes in 5 years – but the fact that it was Google’s blue-eyed girl has come as quite a shock to the search industry. Marissa has been the *face* of Google for 13 years and was Google’s 20th employee. She has been the driving force behind the makeover of Gmail, the launch of Google news and is considered one of Google’s stalwarts. To see her named as CEO of one of their two main rivals has caught most people by surprise.

The surprise has been a pleasant one though – the overwhelming sentiment on Twitter has been that if anyone can turn Yahoo around, it’s Marissa. Yahoo stock holders clearly agree – the stock has risen by nearly 4 percent since the news was announced. In an interesting twist, Google learned of Mayer’s resignation via a telephone call.

What will this mean for Yahoo? Who knows, but her appointment alone has raised hopes Yahoo can regain all-important market share. Watch this space!



Q and A: How do I get a job in the search industry?

QuestionHello Kalena

I am about to complete the last module of my CSEO course at Search Engine College and I am trying to get myself into this industry here in the UK. And although the demand is quite large I am struggling to get a job within the industry.

I was wondering if you have any advice for me in order to get a job in this industry?

Thank you very much for your time


Hi Lonnie

Glad to hear of your progress with your course – congratulations!

In terms of gaining employment in the search industry, here are some things I recommend:

1) Keep an eye on our Search Engine Marketing Jobs Board. and the other search related employment sites we have listed on Search Engine Wiki.

2) Review my previous blog posts about salaries and jobs in search.

3) Review current SEO / SEM / PPC salaries before you apply for any jobs in the search industry.

4) Consider doing some pro-bono SEO work for a charity or not-for-profit site in your area in exchange for a written recommendation. If it goes well, that can lead to lots of good publicity, which can lead to paid work.

5) Register yourself on freelance project sites such as,, and and build up your resume with small projects to show potential employers.

6) Spread the word that you are looking for work! Post your resume and new qualifications online, tell your friends and family, use social networking to get the word out that you are keen to find a job in search.

Best of luck and keep us posted on how you get on.



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