Q and A: What is the estimated hourly rate for SEO/SEM services?

QuestionHi Kalena…

I’m a student of yours. What would be an estimated hourly rate for SEO/SEM services?

I have read an article that reckons anything from $50 – $800 (American) per hour. According to your knowledge, what would you recommend the lowest to the highest rate is currently?


Dear Armand

Thanks for your question and I hope you’re enjoying your course at Search Engine College.

The hourly rates of Search Engine Optimizers and Search Engine Marketers range considerably, depending on whether they are self-employed, freelance or work for an agency, what city/country they are located in, what client they are billing and what type of project they are working on.

My own rates range between USD 150 and 350 per hour, depending on the complexity of the project and whether my client has purchased a block of hours from me, whether they are on monthly retainer or are paying on an ad-hoc basis.

There really is no set hourly rate and the range from highest to lowest seems to change as often as Jeremy Schoemaker changes his t-shirt.

In terms of SEO/SEM salaries, the following posts should give you an idea of range:

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