Is keyword stuffing a bunch of the same keywords or is it a bunch of unrelated keywords?
The term “Keyword Stuffing” describes the practice of repeating a particular phrase (often many times) within the text on a single page. Typically this would be done with the same or closely related keyword phrases – with the aim of trying to raise the profile of that particular web page for search queries on that keyword.
Usually a few mentions of a particular keyword phrase (or related phrases) would be acceptable (and normal), but it quickly becomes very obvious to users if a particular phrase is repeated over and over again within the content of a single page. This type of “unnatural” repetition of keywords can be very annoying from a users perspective and may actually incur search ranking penalties. If a search engine considers the page to be “over optimised” it is unlikely to achieve good rankings.
Whilst mentioning your target keyword a few times within the content of your page is sensible, overdoing it can be detrimental. In most cases when you are writing content, you should be trying to write it for the benefit of the user rather than the search engines.
If you are concerned that some of your pages might be “keyword stuffed” an easy test is to simply read them through. If the pages read well, are informative and feel “natural” then you are probably OK. If the content is awkward and there are obvious repetitions of particular keywords, I’d suggest that you consider re-writing the page.
A handy online tool that I often use to get a feel for what a page is about is Tag Crowd. This tool allows you to specify a URL, or paste in text, and it will create a Tag Cloud of the content provided. If one or two keywords jump out at you from the tag cloud it generates, it is possible that your page may be over-optimised.
WebConsulting SEO (Brisbane)
Well, if it’s over optimised, isn’t it a case of it no longer being optimal and subsequently not optimised? ? Just a thought.
A nifty tool I use is the “SEO Quake” plugin for firefox (even though I do prefer IE). It’ll give you a keyword density which will pretty quickly tell if you’re stuffing keywords.
Great info as usual Kalena. The secret is in the balance – it is very difficult to take a great written article and then rearrange it with various keywords – but when done correctly it isn’t that difficult. There are numerous additional things to assist the engine bots scrawling your site or blog – and that’s by making full use of headings , alt text and titles – to mention a few.
Hi Adrian – thanks for the kudos, but I can’t take the credit for this one – it was written by my trusty guest blogger Andy ?
It definitely is finding that right balance with ones website, We have also seen keyword stuffing in page titles, headings and have seen penalties because of this too. LT
Thank you for this article anyone looking to optimize their web site for local search this is a must Read.