This is a summary of Michael King’s presentation at Search Marketing Expo / Online Marketer Conference held in Sydney 1-2 May 2012.
Michael King is Director of Inbound Marketing at iPullRank and is also leading the expansion of iAcquire’s offering into on-page optimization and digital brand strategy.
Michael’s presentation is all about his favorite tools. He starts by saying he has 78 slides but only 20 minutes to present them so it’s going to be a FAST presentation. Here are the tools Michael uses:
Udacity.com – learn python
On Page Analysis Tools
Scraper for Chrome
Web Developer Plugin for Chrome
Firebug add-on for Firefox
Page Speed Plugin
Open Graph Helper
Keyword Research Tools
Google Adwords API Excel Plugin by SEO Gadget
Google Docs Tool by Seo Gadget
Facebook Recommendations Demo
SEO Tools by Niels Bosma
Import XML for Google Docs
Link Building Tools
Link Research Tools
Outreachr Bulk Domain Check Tool
Link Building Guides
Competitive Analysis Tools
Keyword Level Demographics
Social Analytics WordPress Plugin
Google Analytics Debugger
Audience Targeting Tools
Facebook Ad Creator
DoubleClick Ad Planner
Social Media Tools
Twitter Follow / Link Tool
Time Saving Tools
Infographics & Data Visualization Tools
World Government Data
Google Public Data
Link Analysis Tools
Majestic SEO Site Explorer
Broken Link Index
Search Engine Ranking Tools
Stat Search Analytics
Staff and Freelancers
Phew! That’s a lot of tools. If you want to see some screengrabs or read more, Mike’s full slide deck can be downloaded from here.
A couple of my own favorite tools that weren’t in Mike’s list:
Copyscape – which enables you to search for stolen/scraped copies of your content on the web.
Raven Tools – which is a suite of time saving tools for a wide range of SEO / SEM tasks, including keyword research, link building, rank checking, reputation management and social media posting and monitoring. I’d be absolutely lost without this one!
Do you have a favorite Search Engine Marketing tool not in this list? I’d love to hear about it. Please share it in the comments.
Job Title: SEO Manager (Senior)
Position Type: full time
Name of employer: Straight North
Location: Oak Brook IL
Date Posted: 2 June 2012
Straight North are looking for a talented Senior SEO Manager to join the team at their office in Oak Brook, IL. The focus of this position will be to grow their SEO team and service offering. If you enjoy working in an informal, collaborative atmosphere where talent is rewarded, look no further.
- Manage and grow SEO team
- Improve SEO service offering and processes
- Drive link building campaign methods
- Work on client SEO engagements
- 5+ years of working SEO experience
- 3+ years of staff management experience
- Examples of SEO campaign management experience
- Understanding of onsite and offsite SEO
- Ability to write optimized title tags
- Ability to document onsite structural SEO recommendations for client websites
- Large scale link building campaign experience
- Master of Google Analytics
At their conveniently-located office, you will enjoy their entrepreneurial work environment and casual dress code. Their highly competitive benefits package includes a 401(k), paid time off (for vacation, illness and personal time), health insurance, dental insurance, vision insurance, short-term disability and long-term disability.
About Straight North
They’re stable, with a core group that’s been together for more than a decade. They’re successful and growing, with a steady stream of new clients. Their formula is to hire smart people and turn them loose. They’ll listen to you, help you, challenge you, and above all give you every opportunity to grow in your profession.
Salary range: Unknown
Closing date: Unknown
More info: http://www.straightnorth.com/company/careers/seo-manager-senior
Contact: Send resumes via online form: http://www.straightnorth.com/company/careers/apply?position=132
For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.