Q and A: Is it really necessary to have 250 words of text on the home page?

QuestionDear Kalena

I am searching the web looking for an idea of how to redo my mortgage site.

I plan on optimizing many pages of content and am finding out that  local SEO companies that are placing high on search rankings barely have 150 or so words of body text- and that is on the home page. I thought the 250 words minimum was a “black and white” rule.  Is there some kind of exception to this? If there is, it sure will make my life easier.



Hi Alistair

Guess what? No rules in SEO are black and white.

200-250 words of text was actually just a rough guide that my friend (and SEO rockstar) Jill Whalen came up with over 10 years ago when she began optimizing web sites.

It’s just a lot easier to integrate keywords naturally into 2 or 3 paragraphs of text than it is to squeeze them into 1 paragraph of text. Why make it difficult for yourself? Give yourself more room to add keywords and feed search engines what they need to survive – text.

That said, if you believe you can naturally squeeze all the keywords you need into 150 words and still have your home page text sound logical and natural to read – then go for it!


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