Q and A: Is it possible to guarantee a 1st page listing in Google?

QuestionDear Kalena…

I see some of the SEO Consultants guarantee for 1st page listing in Google is this possible to guarantee for 1st page listing?


This is one of the most common questions that we, as SEO’s have to deal with and the short answer is “No”. No company (other than the search engines themselves) can, with 100% certainty, ensure you a 1st page listing in the organic search results. The paid / sponsored listings are a little different and it is quite possible to guarantee those results, but not for the organic stuff.

[shameless plug] A couple of years ago I discussed this on my own blog with the post What rank checking and nose picking have in common, but even Google advises against using SEO’s who guarantee results. They state:

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

While we, as SEO’s are often quite confident in our skills which have been acquired through years of testing, reading, experimentation and interacting with other SEO’s – the fact of the matter is, we have no control over what (and when) search algorithm changes are going to happen. Further to that, the results that one persons sees may differ considerably due to geographic locations, personalised search data / history, universal search, local business search listings and the list goes on and on.

If you’d like to read more information on this topic, Rand at SEOmoz has put together a great post about Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings.

Hope this helps

Peter Newsome
SiteMost – Brisbane SEO

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