Most of you know that I’ve been running training workshops in conjunction with the Institute of IT Professionals (IITP) here in New Zealand now for over 12 months and really enjoy it.

The next round of workshops coming up are on the subject of: Introduction to Search Engine Optimisation.

These full-day workshops will show you step-by-step how to optimise your or your clients’ web sites to get noticed by Google and other engines. It will be a fun day, with some group activities, games and (if time permits), live analysis of the web sites of willing attendees.

Whether you’re an IT manager, marketer, coder, website coordinator or business owner, getting well placed for your key terms on search engines is hugely valuable and important.

At the end of the course attendees will be able to:

•     Understand how Google and other search engines rank pages.
•     Understand what makes a web page search engine compatible.
•     Understand what type of content search engines love.
•     Research and select appropriate keywords to target.
•     Successfully integrate search keywords within web site copy.
•     Create effective and optimised web pages.
•     Learn why social media can improve their search rankings.
•     Monitor their search positions and report meaningful data to stake holders.

Below are the details and booking links for Auckland and Wellington events, so please share with anyone you know who might benefit from attending:

Introduction to Search Engine Optimisation – Auckland
Date: 28 August 2013
Time: 9:00 am – 5:00 pm
Venue: University of Otago House

Introduction to Search Engine Optimisation – Wellington
Date: 30 August 2013
Time: 9:00 am – 5:00 pm
Venue: Terrace Conference Centre

Thanks for your support!

Spread the joy!