Fast Five in Search – Week 20, 2014



I’ve got a bit of a mixed bag for you this week. We have articles about Google Analytics, link building, Facebook, SEO and Twitter. Let’s get stuck in…

Here’s this week’s Fast Five:

1) Integrate Your SEO Data into Universal Analytics – by Bhoomika Joshi. This post talks you through how to create Custom Dimensions in Google Analytics that will help you gain more insights into your SEO data.

2) 10 SEO Myths Reviewed – by Duane Forrester. In this post, Bing’s Senior Product Manager debunks some of the most common SEO myths and legends, including my all time paranoid favorite: “Buying ads helps my rankings”.

3) Facebook Audience Insights Tool Gives You More Info About Those You’re Trying to Reach – by Chris Crum. A good introduction to Facebook’s new Audience Insights tool, which lets marketers learn more about their target audiences, such as aggregate information about geography, demographics and purchase behavior.

4) Link Building Does Not Equal Content Marketing, But Here’s How They Fit Together – by Erin Everhart. At last, somebody said it. Link building and content marketing are not the same thing. This article explains why and how you can focus on both.

and finally…

5) Twitter for Small Businesses: Five Universal Tips to Get the Right Perspective – by Andrew Smith. In this post, Andrew gives small businesses some tips for how to use Twitter for their social media marketing purposes.

Happy reading!

*Image courtesy of Threadless.

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