Google’s head of spam fighting – Matt Cutts – posts regular videos on the Google Webmasters YouTube channel. His posts can make waves in the SEO industry like no other because they often preview upcoming changes to the Google algorithm. So this week’s Fast Five is a collection of Matt Cutt’s most popular webmaster videos of all time.

Here’s this week’s Fast Five:

1) How Does Google Search Work? – In this video, Matt explains how Google’s ranking and website evaluation process works from the crawling and analysis of a site, crawling time-lines, frequencies, priorities and filtering processes within the databases. With over 380,000 views, this is Matt’s most popular video in the Google Webmaster channel.

2) Does Google Use the Keyword Meta Tag? – After years of webmaster confusion over whether Google does or doesn’t index the content of the Meta Keywords tag, Matt put the rumor firmly to rest with this post by confirming that Google does NOT index the tag.

3) What Should We Expect in the Next Few Months in Terms of SEO for Google? – After months of Panda and Penguin algorithm tweaks, Matt thought it was time to set a few things straight and reveal a little more about what we might expect from future algorithm updates.

4) Canonical Link Element – When Google launched support for the Canonical Link Element, Matt took to video to introduce the element and the way it should be used for SEO benefit.

and finally…

5) What Are Some Effective Techniques for Building Links? – The fifth most popular Matt Cutts webmaster video involves the consistently difficult subject of link building. In this video post, Matt discusses several effective ways of building organic links that many webmasters overlook.

Happy reading!

*Image courtesy of Threadless.

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