Job Title: Paid Search Marketing Analyst
Job Reference #: 201
Position Type: full time
Name of employer: Red Ventures
Location: Charlotte, NC
Date Posted: 19 May 2008
Position description:

Red Ventures acquires customers for industry leading brands, such as DirecTV, Sirius Satellite Radio, and ADT Home Security, through a myriad of direct marketing channels. They combine analytical marketers, a superior web and sales infrastructure, with a robust technology and reporting platform. Red Ventures’ success has recently been recognized by Inc Magazine with the #4 ranking on their Fastest Growing Private Companies in the US!

Red Ventures’ company culture is what gives them their competitive advantage and what attracts top talent from all over the nation. They give their employees the freedom to drive their career direction and to create their own growth opportunities. There is an amazing energy and determination to their team but it comes in a casual office environment with no bureaucracy and no dress code. To be a real player in their company you must be passionate about your work and they expect that passion to run over into the rest of your life. Red Ventures requires that our employees have a healthy work life balance.

The ideal candidate will possess a fun, positive, energetic attitude, with a self-starter approach to work. They must be highly motivated with demonstrated strong academic performance and thrive in a fast-paced and dynamic work environment. This person should be detail-oriented, well-organized and able to manage multiple tasks simultaneously.

The Marketing Analyst will work with their Paid Search and Online Marketing teams with a primary focus on reporting and analysis. Responsibilities will include compiling program performance data into regular and ad hoc reports and collaborating with their online marketing team to analyze operational goals and opportunities for improvement. The Marketing Analyst will also be responsible for keyword analysis and research and actively testing keyword performance. Additionally, the Marketing Analyst will provide input on monthly paid search marketing sales goals and track daily and cumulative variance. Analytical findings will be presented to management.

This position offers a competitive compensation package, including health and dental benefits.

Required Skills/Experience:

• Analytical thinker with excellent quantitative skills to identify and analyze search marketing campaign performance.
• Detail-oriented and comfortable with a fast-paced, high pressure environment.
• Demonstrated multi-tasking ability.
• Team player with strong interpersonal skills and the ability to articulate ideas clearly in oral and written communication.
• Advanced Microsoft Excel skills.
• Bachelor’s degree required preferably in business, economics, or engineering with GPA of 3.2+
• Sense of humor.
• Work hard play hard mentality.
• Entrepreneurial spirit.

Salary range: Unknown
Closing date: Unknown
More info from: [tbe.taleo.net]
Contact: Send resumes via online form: [tbe.taleo.net]

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Job Title: Search Marketing Analyst 
Job Reference #: Unknown
Position Type: full time
Name of employer: SureFire Search
Location: Auckland, New Zealand
Date Posted: 13 May 2008
Position description:

This is an opportunity to take a key role in an expanding company working in the fastest growing area of online marketing – search engine marketing. The role will suit an ambitious person with experience or exposure to the running successful search marketing campaigns. The successful candidate will be part of a highly focused and growing team delivering search marketing solutions for corporate clients and through agency partners. Within this team they will take a hands-on role working with other analysts implementing successful SEM campaigns involving both Search Engine Optimisation (SEO) and Paid Search advertising. Whilst this is a full time role flexible working hours would be considered for the right candidate.

Search Marketing Analyst is a hands-on role implementing Search Engine Marketing campaigns involving both Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC).

Search Engine Optimisation Responsibilities:

Implementation of designated campaigns including:

• Participating in website search engine compatibility audits – analysis, documentation and advising of solutions to issues identified.
• Keyword research.
• On-page optimisation including copy writing.
• Implementing link building campaigns including directory submissions, article syndication, online PR, social media, & direct link requests.
• Tracking and analyzing campaign performance.
• Responsible for day to day campaign management.
• Preparation of client reports.

Paid Search Advertising Responsibilities:

Implementation of designated campaigns including:

• Campaign set-up and management.
• Keyword research.
• Advertisement copywriting and CTR optimisation using split testing.
• Landing page design and optimisation using split and multi-variate testing.
• Site placement display advertising.
• Day to day campaign management.
• Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions.
• Tracking and analysis of campaign performance.
• Responsible for day to day campaign management.
• Preparation of client reports.

Experience/Qualifications:

• One or more years hands-on experience in an eCommerce and/or Search Engine Marketing role.
• Proven track record of success.
• Strong marketing and technical background – whilst much of the job is technical in nature success is measured in commercial terms.
• Direct marketing and/or eMarketing qualifications desirable.
• Degree or equivalent commercial experience.
• Experience with the key PPC engines and ideally PPC bid management software.
• Proficient with keyword research methodologies and tools.
• HTML and web development/design knowledge.
• Proficiency with Excel and Word.

Personal Attributes:

• Strong multi-tasker and good time manager able to manage multiple projects with conflicting priorities.
• Attention to detail, completeness and 100% delivery.
• Fast learner.
• Results oriented focused on client success.
• Proactive self-starter with good self-management.
• Analytical problem solver able to think laterally.
• Excellent verbal and written communication skills.
• Good people skills.
• Friendly and approachable.
• Team player with positive attitude to work.
• Honest and strong business ethics.
• Strong interest in SEM and online marketing in general.

Salary range: By negotiation and commensurate with experience.
Closing date: Unknown
More info about company from: [www.surefiresearch.com]
Contact: Send resumes to Tracey Bliss hr[at]surefiresearch.com

For more search industry job vacancies visit Search Engine College Jobs Board.