In a joint release issued today, Microsoft and Yahoo announced that they will be amending and extending the strategic search partnership they originally signed in 2009.
The renewed partnership has two major amendments:
1) Yahoo will have increased flexibility to provide search functionality to other platforms, on both desktop and mobile search as the partnership is non-exclusive. Yahoo will continue serving search results and Bing Ads to desktop search audiences.
2) Microsoft will become the exclusive sales force for ads delivered by the Bing Ads platform, while Yahoo will continue to be the exclusive sales force for Yahoo’s Gemini ads platform.
The revenue split of the original partnership appears to remain unchanged. Yahoo will continue to receive a share of the profits delivered to Microsoft via Bing Ads displayed within Yahoo search results.
The partnership extension clearly indicates the joint venture has been a profitable one for both companies and a tactic that continues to help each of the companies compete with the market Goliath that is Google.